More than 50% of US adults are using text messaging, blogging and other types of social media to regularly communicate with others, according to MediaPost, which reported results from the latest wave of Universal McCann’s large-scale “Media in Mind” tracking study.
For those 18-34 years old, the reigning form of personal communication is social media, which 85% of those in this age group say they use to connect with people they know.
Below, additional findings from the survey.
Older tech, such as email and instant messaging, are also still replacing analog communications:
- 22% of all American adults say they rely on instant messaging, up from 9% in 2007.
- 21% of adults age 18-34 rely on instant messaging, up from 14% in 2007.
Mobile media is becoming a dominant force as well, as evidenced by the pervasive use of texting:
- Only 41% of US adults say they’ve never sent a text message, down 8% from a year ago.
- Among 18- to 34-year-olds, the proportion of those who have never sent a text message has fallen to 22%, a decline of 16% from last year.
Self-publishing online and reading blog content also are growing:
- 10% of US adults now publish blogs. That number was only 5% last year.
- Younger Americans publish blogs at twice that rate: Some 20% of US adults age 18-34 publish a blog, up from 10% last year.
About the research: Universal McCann’s Media in Mind study is an annual proprietary survey of 5,000+ adults that analyzes how consumers relate to media and products in their daily lives.