Source: Ascend2 and Research Partners
Notes: Fewer than 1 in 10 marketing, sales and business professionals (predominantly B2B) say they have all the marketing technology tools they need and fully utilize what they have, according to a survey from Ascend2. Another quarter of respondents have al the tools they need but don’t fully utilize them, per the results, leaving around two-thirds saying they lack all the needed tools. Separately, technology is credited with improving marketing performance by almost 9 in 10 respondents.
About the Data: Almost half (47%) of survey respondents come from companies with at least 50 employees, including 18% from companies with more than 500 employees.