US iPhone Searches Up 583%, Traffic to iPhone Site Up 185%

June 27, 2007

This article is included in these additional categories:

Out-of-Home | Paid Search | Technology | Telecom | Youth & Gen X

Leading up to the June 29 launch date of Apple’s iPhone, the volume of US searches for the term “iphone” increased 583% in the past four weeks (from the week ended May 26, 2007 to the week ended June 23); moreover, the market share of US visits to the Apple iPhone website (www.apple.com/iphone) increased 185% in the same time period, according to Hitwise.

Since week ended June 9, the Apple iPhone website has been the No. 1 site based on visits in the Hitwise Computers and Internet – Electronics category, which lists websites focused on electronics products and electronics manufacturers, Hitwise said.

hitwise-iphone-search-terms.gif

Also according to Hitwise:

  • In the four weeks leading up the release date, the most popular queries that contained the term “iphone” were focused on price, recent news, reviews and the release date.
  • The search term “iphone price” received the largest percentage of searches outside of “iphone” and “apple iphone,” at 4.23% of all US searches containing the word “iphone.”
  • The top website to receive traffic from searches on the term “iphone” for the four weeks ended June 23 was the Apple iPhone website, receiving 54.44% of all US traffic from the term.
  • Following Apple was its wireless partner, AT&T Wireless, which received 6.52% of search volume, Wikipedia at 2.95%, Engadget at 2.80% and MySpace with 2.48% of search term traffic.
  • The term “iphone” was the 131st most searched for term sending traffic to all US websites for the four weeks ended June 23.
  • The term “iphone” was the fifth most popular search term sending visits to the AT&T Wireless website for the four weeks ended June 23.

For the four weeks ended June 26, 32.22% of visitors to the Apple iPhone website were from users 18-24 years old, comprising the largest age group of visitors to the site, according to Hitwise demographic data.

hitwise-iphone-searcher-demographics.gif

For that same period, more than 54% of users to the website had incomes between $30,000 and $99,999, and 51% were male, according to the data.

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