Smartphone Adoption by US Mobile Subscribers Continues Steady Growth

January 3, 2013

This article is included in these additional categories:

Connected Device Comparisons | Digital | Mobile Phone | Social Media | Telecom

comScore-Smartphone-Share-of-Mobile-Subscriber-Market-Oct2011-Nov2012-Jan2013During the 3-month average ending in November 2012, 53% of US mobile subscribers owned a smartphone, according to the latest figures from comScore MobiLens. That’s up from 51.9% in October, after passing the majority threshold in September. In November 2011, just 39.1% of US mobile subscribers owned a smartphone, meaning that market penetration has increased almost 36% since then.

Along with that growth, smartphone-related mobile activities also continue to become more popular. For the 3-month average ending in November, 54.2% of mobile subscribers downloaded applications (up 0.8% from the prior 3-month average), 52.1% used a browser (up 0.1%), and 39.2% accessed a social networking site or blog (up 0.9%). That last figure has been growing steadily, as Nielsen also reports that mobile use is contributing to an overall growth in social media consumption.

Apple Keeps Growing Market Share

In other figures from comScore, Apple continued to improve its position in the smartphone market, climbing 0.7% points to 35% market share, still behind Google’s Android, the dominant platform (up 1.1% to 53.7%).

Among overall mobile subscribers, Samsung remained the top OEM with 26.9% of mobile subscribers (up 1.2%), followed by Apple with 18.5% (up 1.4%). By virtue of its increase, along with LG’s 0.7% point decrease, Apple strengthened its hold on the #2 ranking, which it first achieved in October.

Explore More Articles.

Marketing Charts Logo

Stay on the cutting edge of marketing.

Sign up for our free newsletter.

You have Successfully Subscribed!

Pin It on Pinterest

Share This