Smartphone Penetration Keeps Growing, as Apple Cuts Into Google’s Lead

April 5, 2013

This article is included in these additional categories:

Connected Device Comparisons | Digital | Mobile Phone | Telecom

comScore-Smartphone-Share-of-Mobile-Subscriber-Market-Oct2011-Feb2013-Apr2013Smartphone penetration climbed to 57% of the US mobile market during the 3-month period ending in February 2013, according to the latest data from comScore MobiLens. That’s up close to 4% from the 3-month period ending in January, and more than 28% year-over-year. For the second consecutive month, Google’s leading share of the smartphone market dipped, as Apple continued to make gains.

While Google remained the top smartphone platform, its market share dropped 2% points compared to the 3-month period ending in November 2012, falling to 51.7%. Conversely, Apple’s market share jumped 3.9% points, to 38.9%. That leaves the two leading platforms separated by slightly less than 13% points in market share. In the 3-month period ending in February 2012, the gap was about 20% points, with Google in the lead at 50.1% share, and Apple trailing at 30.2% share.

Looking at the top smartphone manufacturers, Apple remained in the lead, according to the latest data, followed by Samsung (+1% point to 21.3% share), HTC (-1.7% points to 9.3% share), Motorola (-1.1% points to 8.4% share) and LG (-0.2% points to 6.8%).

About the Data: MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and older. Data on mobile phone usage refers to a respondent’s primary mobile phone and does not include data related to a respondent’s secondary device.


Explore More Articles.

Marketing Charts Logo

Stay on the cutting edge of marketing.

Sign up for our free newsletter.

You have Successfully Subscribed!

Pin It on Pinterest

Share This