Half of US Mobile Subscribers Aged 65+ Now Own A Smartphone

May 13, 2015

This article is included in these additional categories:

Boomers & Older | Digital | Mobile Phone | Teens & Younger | Telecom | Youth & Gen X

comScore-Smartphone-Penetration-Mobile-Subscribers-by-Age-May2015Source: comScore

    Notes: Smartphone penetration reached 77% of the US mobile subscriber market (13+) during Q1 (the 3-month average ending in March), up from 74.9% in Q4 2014 and 68.8% in Q1 2014, according to the latest comScore figures. Compared to that ~8-point year-over-year increase, penetration growth has been strongest for subscribers aged 13-17 (up 10 points to 85%), 45-54 (up 10.7 points to 63.7%) and 65+ (up 11.6 points to 49.1%).

    It’s worth remembering that the data is limited to mobile subscribers rather than the general population. A recent survey from the Pew Research Center, for example, found that just 27% of adults aged 65+ own a smartphone.

      Related: [Debrief] US Media Audience Demographics

      Explore More Articles.

      Marketing Charts Logo

      Stay on the cutting edge of marketing.

      Sign up for our free newsletter.

      You have Successfully Subscribed!

      Pin It on Pinterest

      Share This