Notes: Smartphone penetration stood at 76.7% of the US mobile subscriber (13+) market in Q2, flat after reaching 77% in Q1, per comScore’s latest figures. Among smartphone media users (18+) on Android and iOS platforms, Facebook continued to be the social or messaging app with the widest reach in June, while Google+ and Pinterest fell out of the top 15 and Snapchat (20.5%) returned to the list.
Apple’s share of the platform market improved by 1.5 points quarter-over-quarter to 44.1%, putting it just 7.5% points back from Android, which slipped 0.8 points to 51.6% share.
About the Data: comScore MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and older. Data on mobile phone usage refers to a respondent’s primary mobile phone and does not include data related to a respondent’s secondary device.