Notes: Smartphone penetration among US mobile subscribers aged 13+ continues to hover around 77%, as it has throughout this year, per the latest market data from comScore. Some 77.4% of US mobile subscribers aged 13 and older owned a smartphone during Q3, up only slightly from Q2’s 76.7% and Q1’s 77%. Android continued to be the top platform (52.3% of smartphone subscribers) in Q3, ahead of Apple (43.6%), which remained the top OEM.
Separately, Facebook is still the top smartphone application as of September, used by more than three-quarters (76.2%) of US smartphone media using adults on iOS and Android platforms. Facebook Messenger (60.9%) narrowly trails YouTube (61%), while Instagram is in 9th, used by almost 4 in 10 (38.6% of) adult smartphone app users.
About the Data: comScore MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and older. Data on mobile phone usage refers to a respondent’s primary mobile phone and does not include data related to a respondent’s secondary device.