US Smartphone Penetration Growth Slow Again in Q3

November 11, 2015

This article is included in these additional categories:

Digital | Mobile Phone | Telecom

comScore-Smartphone-Share-of-Mobile-Subscriber-Market-Q12012-Q32015-Nov2015Source: comScore

    Notes: Smartphone penetration among US mobile subscribers aged 13+ continues to hover around 77%, as it has throughout this year, per the latest market data from comScore. Some 77.4% of US mobile subscribers aged 13 and older owned a smartphone during Q3, up only slightly from Q2’s 76.7% and Q1’s 77%. Android continued to be the top platform (52.3% of smartphone subscribers) in Q3, ahead of Apple (43.6%), which remained the top OEM.

    Separately, Facebook is still the top smartphone application as of September, used by more than three-quarters (76.2%) of US smartphone media using adults on iOS and Android platforms. Facebook Messenger (60.9%) narrowly trails YouTube (61%), while Instagram is in 9th, used by almost 4 in 10 (38.6% of) adult smartphone app users.

      Related: The Demographics of US Smartphone and Tablet Users

        About the Data: comScore MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and older. Data on mobile phone usage refers to a respondent’s primary mobile phone and does not include data related to a respondent’s secondary device.


        Explore More Articles.

        Marketing Charts Logo

        Stay on the cutting edge of marketing.

        Sign up for our free newsletter.

        You have Successfully Subscribed!

        Pin It on Pinterest

        Share This