Consumers are skeptical about brands’ transparency when it comes to use of personal data.
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Marketing automation platforms were the most likely to be replaced.
Marketers could use systems that connect data silos and boost accessibility.
Nine in 10 adults report having earned or redeemed a reward in the past 6 months.
Eating out is the first casualty of cost-cutting.
Tech spending is expected to decrease for back-to-school but increase for back-to-college.
Few adults believe it’s appropriate for companies to market products tied to Juneteenth.
Buyers want vendor websites to provide easy access to content that speaks directly to their company.
They each lead all others in one metric.
Marketers are still trying to get a handle on real-time availability of insights.
The LGBTQ+ community in the US believes that advertising is most inclusive for gay and lesbian identities, and least inclusive for transgender men and women.
Skepticism is highest among the youngest adults.
Half of this survey’s respondents said that their most-used TV set has a remote control with voice command capability.
A comprehensive look at 10 advertising markets in the US, including some milestones to come.
The most-cited essential element of a successful multi-channel marketing strategy is accurate measurement of performance.