Select Page

Socialbakers-Facebook-Brand-Response-Rates-Q2-2012-Q1-2014-May2014

    Source: Socialbakers

      Notes: The average response rate for user wall questions asked of brands around the world on Facebook hit 65% in Q1, the highest point since Socialbakers began tracking this metric and matching its “Socially Devoted” standard. The mail and shipping industry took over as the top industry by response rate (87.9%), followed by airlines (81.1%) and telecom (78.2%). Telecom performs exceptionally well considering it receives by far the most volume of questions, almost triple the next industry, electronics. In other results, Socialbakers notes that one-quarter of user posts on Facebook brand pages are questions, and that while the absolute number of questions grew by 1% quarter-over-quarter in Q1, the number of answers increased by 7% (thus the increased response rate). Separately, response rates and times are improving on Twitter, though there remains room for improvement.

        Related: Brands’ Most Engaging Facebook Posts are Almost Always Photos

        Feel Like You're Always Playing Catchup?

        Stay ahead of the curve with our free newsletter. It’s fast. It’s factual. And it’s clear

        marketing charts logo

        Error: Please enter a valid email address

        Error: Invalid email

        Error: Please enter your first name

        Error: Please enter your last name

        Error: Please enter a username

        Error: Please enter a password

        Error: Please confirm your password

        Error: Password and password confirmation do not match