Notes: Slightly more than one-third of travel content sharing on social networks and email comes from users aged 18-35, compared to only 22% of general content sharing for this demographic, according to a ShareThis study. The study also notes that while women account for 55% of travel content browsing, they represent 71% of travel content sharing. In other demographic results, the report finds that Asians and Hispanics are the most engaged with travel content, and African-Americans the least.
Related: Top Social Sharing Channels, Millennials vs. General Population
About the Data: The data for the study was collected between June and September 2014 and included 52 million unique users registering over 1.9 billion social signals.