4 in 10 Young Facebook Users Say They’ll Spend Less Time On The Site This Year

February 6, 2013

This article is included in these additional categories:

Boomers & Older | Digital | Social Media | Youth & Gen X

Pew-Facebook-Users-Time-Spending-Coming-Year-Feb2013Perhaps some discouraging news for Facebook? 38% of Facebook users aged 18-29 say they’ll spend less time on the site over the coming year, per results [pdf] from a survey from the Pew Research Center’s Internet & American Life Project. Overall, 27% of the Facebook users surveyed said they’d spend less time on the site, versus 3% who expect to spend more time, and 69% who will hold steady. Furthermore, 28% said the site has become less important to them over the past year, compared to 12% who said it had become more important.

Some other interesting results from the survey are highlighted below.

  • 61% of current Facebook users reported having taken a break from using Facebook at some point for several weeks or more.
  • The primary reason for doing so was a lack of time (21%), with 10% each also saying that they weren’t interested and that it was a waste of time.
  • 2 in 3 adults surveyed currently use Facebook. Among those not currently using the social network, 20% said they had previously used the site.
  • 8% of those not currently using Facebook are interested in doing so in the future.
  • 42% of Facebook users aged 18-29 said they spent less time on Facebook on a typical day than they did a year earlier. That’s almost double the percentage (23%) of users aged 50 and older who said the same. Despite those changes, survey results from Ipsos indicate that younger social media users spend almost 60% more time daily social networking than their older counterparts.

About the Data: The results are derived from a phone survey of 1,006 American adults ages 18+ between December 13 and 16, 2012. It was conducted in English on landline and cell phones. The margin of error for the whole sample is +/- 3.6% points; for the results from 860 internet users in the sample +/- 3.9% points; for the results from 525 Facebook users in the sample is +/- 5.0% points.

Chart-Library-Ad-1

Explore More Articles.

Which Skills Are Important in RevOps?

Which Skills Are Important in RevOps?

9 in 10 RevOps professionals view data analysis skills as being important, a high percentage also don’t believe they need this skill for their job.

Marketing Charts Logo

Stay on the cutting edge of marketing.

Sign up for our free newsletter.

You have Successfully Subscribed!

Pin It on Pinterest

Share This