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The Definitive Resource for Understanding Media Audiences. US Media Audience Demographics, 4th Annual Edition

Master your media strategy with this report!

Gone are the days when media was just a few broadcast channels. Now audiences are scattered across traditional and digital media types - and gravitating from some to others. 

This 56-page study details the audience breakdown of several major online and offline media types, by age group, household income and race/ethnicity.  

The report provides high-quality data and offers 2-year trends, with insights as to how media audiences are changing.  

The study also presents an array of cheat sheets allowing for quick comparisons of media across demographic variables.

Media Covered:

1. Offline Media - Broadcast TV, Cable TV, Terrestrial Radio, National Newspapers, Local Newspapers, and Monthly Magazines  

2. Online Media - Online TV, Internet Radio, Newspaper Websites, and Magazine Websites  

3. Social Media - Facebook, Twitter, LinkedIn, Instagram, Snapchat, and Pinterest 

The report details the audience composition (age, household income and race/ethnicity) of each of the above media. 

The 56-page report contains 48 charts and tables. (See a sample chart here.)  

You have the option to purchase just the PDF, or the PDF and a folder containing png images of all the charts and the Excel spreadsheets containing all of the underlying data used in the study. 

As always, this report comes with our 100% satisfaction guarantee: if you don't find it valuable, we'll refund your purchase.

Option 1: Just the PDF ($99)

Option 2: PDF + Charts & Data ($179)

Order Summary
Media Audience Demographic Study - PDF
Report, PDF

Order Summary
Media Audience Demographic Study - PDF + Charts/Data
Report, PDF, Data, Charts

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