Mobile Advertisers’ Campaign Goals in Q1

June 30, 2014

This article is included in these additional categories:

Brand Metrics | Digital | Mobile Phone | Pharma & Healthcare | Spending & Spenders | Tablet | Video

Source: Millennial Media [download page]

Notes: A plurality 34% of mobile campaigns on the Millennial Media network counted site/mobile traffic as their goal, with brand awareness and engagement (23%) the second-most popular goal. Some 23% of campaigns directed users to a video, while 37% had site search as a post-click campaign action. Separately, pharma was the fastest-growing spender, upping its investments on the platform by 481% year-over-year.

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Mobile Advertisers’ Campaign Goals in Q1

This article is included in these additional categories:

Brand Metrics | Digital | Mobile Phone | Pharma & Healthcare | Spending & Spenders | Tablet | Video

Become a smarter marketer.

Success!

View our privacy policy here

Marketers Say AI’s ROI Isn’t Just About Financial Gain

Where Does CX Fit on CEOs’ Agenda?

Americans’ Financial Situation Showing Small Signs of Improvement

Netflix is Still Viewers’ Favorite Streaming Platform

Inaccurate Information Roils B2B E-Commerce Sites

Advertisers Tout CTV’s Value Across the Funnel

Almost 6 in 10 Subscribers Have Canceled a Service Due to a Price Hike

Audience Engagement with Webinars Grew Last Year

US B2B Exhibition Industry Nears Pre-Pandemic Levels

Pay-TV Providers Register Substantial Subscriber Losses… Again

CPG Advertisers Are Spreading Their Retail Media Spending Across Several Networks

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Mobile Advertisers’ Campaign Goals in Q1

This article is included in these additional categories: Brand Metrics | Digital | Mobile Phone | Pharma & Healthcare | Spending & Spenders | Tablet | Video

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This article is included in these additional categories:

Brand Metrics | Digital | Mobile Phone | Pharma & Healthcare | Spending & Spenders | Tablet | Video