CMOs’ Biggest Internal Hurdles When Developing An Integrated Customer Experience

August 8, 2014

This article is included in these additional categories:

Analytics, Automated & MarTech | Customer Engagement | Customer Service & Experience | Customer-Centric | Data-driven | Digital | Internal Collaboration

Source: Korn Ferry

Notes: Given 5 choices as to their biggest hurdle when working with other functions to develop an integrated customer experience, US CMOs surveyed by Korn Ferry were most likely to point to the alignment of department strategies and priorities (42.8%). This internal friction point outweighed other challenges such as the integration of customer experience across various sales channels (26%) and the development of seamless messaging across different communication channels (13.9%).

About the Data: The data is based on a June 2014 survey of 215 marketing executives in the US.

Become a smarter marketer.

Explore More Articles.

Videogame Advertising Touted for Its Effectiveness

Gaming is ranked second only to social media among digital media types for driving advocacy.

Social Media’s Reach Among the US Population Seems to Have Plateaued

Some 82% of Americans ages 12 and up report using social media, the 4th consecutive year in which that’s been the case.

Marketers Say AI’s ROI Isn’t Just About Financial Gain

AI is expected to pay off in several ways, including by efficiency gains and effective data analysis.

Where Does CX Fit on CEOs’ Agenda?

CEOs are more likely to prioritize meeting changing customer expectations than improving their CX.

Americans’ Financial Situation Showing Small Signs of Improvement

Fewer appear to be putting off big-ticket and needed purchases.

Store Brand Sales Grew Again Last Year, as Did Dollar Share

Store brands rose to a new dollar share high of 18.9%.

TikTok Shop Makes Gains in Popularity

TikTok Shop looks like it could be a fruitful channel for smaller companies.

Consumers Are Less Interested in DE&I and CSR Messaging in Ads

By contrast, they’re more interested in ads that provide product information and discounts.

Netflix is Still Viewers’ Favorite Streaming Platform

Prime Video and Hulu seem to be on the ascent.

How Do Journalists Feel About PR Pros?

Only about one-third consider company PR pros to be credible sources for their reporting.

How is Signal Loss Impacting Ad Spending Plans?

More than 3 in 4 ad buyers are adjusting their programmatic vs. direct strategies.

Brands Aren’t Just Targeting Young People with Influencers

Youth are still the predominant target for influencers, but as the industry matures, the target audience may be shifting.

Inaccurate Information Roils B2B E-Commerce Sites

More than 9 in 10 B2B buyers encounter at least one reason that prevents them from placing orders online.

Advertisers Tout CTV’s Value Across the Funnel

About half are using CTV to achieve lower-funnel objectives.

Here’s How Social Media Marketers Spend Their Time

Social media marketers wish they had more time to respond to customers and to engage in strategic planning.

Almost 6 in 10 Subscribers Have Canceled a Service Due to a Price Hike

Some 57% of subscribers have canceled a service due to a recent price hike.

Search Remains Tops, but Brand Discovery Channels Are Evolving

A sizable share of Gen Z consumers around the world are using AI tools to find information online.

Audience Engagement with Webinars Grew Last Year

The number of unique interactions per attendee increased by 8% year-over-year.

US B2B Exhibition Industry Nears Pre-Pandemic Levels

The number of exhibitors has recovered a little faster than the number of attendees.

Pay-TV Providers Register Substantial Subscriber Losses… Again

The number of pay-TV subscribers shrunk by more than 22% in the 5-year period from 2018-2023.

« Older Entries

Stay on the cutting edge of marketing.

You have Successfully Subscribed!

View our privacy policy here.

CMOs’ Biggest Internal Hurdles When Developing An Integrated Customer Experience

This article is included in these additional categories:

Analytics, Automated & MarTech | Customer Engagement | Customer Service & Experience | Customer-Centric | Data-driven | Digital | Internal Collaboration

Become a smarter marketer.

Success!

View our privacy policy here

Videogame Advertising Touted for Its Effectiveness

Marketers Say AI’s ROI Isn’t Just About Financial Gain

Where Does CX Fit on CEOs’ Agenda?

Americans’ Financial Situation Showing Small Signs of Improvement

Netflix is Still Viewers’ Favorite Streaming Platform

Inaccurate Information Roils B2B E-Commerce Sites

Advertisers Tout CTV’s Value Across the Funnel

Almost 6 in 10 Subscribers Have Canceled a Service Due to a Price Hike

Audience Engagement with Webinars Grew Last Year

US B2B Exhibition Industry Nears Pre-Pandemic Levels

Pay-TV Providers Register Substantial Subscriber Losses… Again

Stay on the cutting edge of marketing.

You have Successfully Subscribed!

Pin It on Pinterest

CMOs’ Biggest Internal Hurdles When Developing An Integrated Customer Experience

This article is included in these additional categories: Analytics, Automated & MarTech | Customer Engagement | Customer Service & Experience | Customer-Centric | Data-driven | Digital | Internal Collaboration

Become a smarter marketer.

Success!

View our privacy policy here

Stay on the cutting edge of marketing.

You have Successfully Subscribed!

Pin It on Pinterest

This article is included in these additional categories:

Analytics, Automated & MarTech | Customer Engagement | Customer Service & Experience | Customer-Centric | Data-driven | Digital | Internal Collaboration