Consumers’ Top Mobile Shopping Problems

February 15, 2016

This article is included in these additional categories:

Digital | Mobile Phone | Privacy & Security | Retail & E-Commerce | Tablet

BizrateInsights-Top-Mobile-Shopping-Problems-Feb2016Source: Bizrate Insights, a division of Connexity

    Notes: Usability – having to enlarge first to ensure touching or clicking in the right place – stands as the largest problem online shoppers have with mobile shopping, according to a mobile study of more than 100,000 online shoppers by Bizrate Insights, a division of Connexity. Slow load times (25%) and having to use the “full site” version to access the desired content (21%) are the next-most cited problems, per the report.

    Interestingly, a lack of product information (12%) and data security concerns (11%) were the least-cited problems. This suggests a shift in recent years, as previous research has found that difficulty viewing product information and security concerns to have been comparatively larger barriers to mobile shopping.

      Related: What Types of Web Content and App Features Are Important to Online Shoppers?

      Chart-Library-Ad-1

      Explore More Articles.

      Which Skills Are Important in RevOps?

      Which Skills Are Important in RevOps?

      9 in 10 RevOps professionals view data analysis skills as being important, a high percentage also don’t believe they need this skill for their job.

      Marketing Charts Logo

      Stay on the cutting edge of marketing.

      Sign up for our free newsletter.

      You have Successfully Subscribed!

      Pin It on Pinterest

      Share This