Source: Econsultancy / Adobe [download page]
Notes: While companies are recognizing “the need to provide a seamless experience where content and commerce intertwine,” few digital professionals feel that content management systems (CMS) are good at delivering against their main objectives. For example, while almost 9 in 10 respondents say that a CMS should help them improve user engagement and customer engagement, only about one-quarter feel that their CMS is good for helping them deliver against this goal. Discouragingly, these gaps haven’t changed much from last year.
Related: North American Digital Marketers Rank Key Goals and Challenges
About the Data: The report is based on a survey of around 1,000 respondents across marketing (61%), web development (9%) and IT (6%) functions. 58% of respondents are client-side, and 49% are primarily B2B-focused. Some 48% are based in the UK. Retail (15%) and financial services (14%) are the most heavily represented industries.
