Live Video Gets Consumers’ Thumbs Up As News Source

September 22, 2016

This article is included in these additional categories:

Digital | Media & Entertainment | Non-mobile Connected Devices | Social Media | Video

wibbitz-emerging-news-technology-perceptions-sept2016When it comes to emerging ways of getting the news, live video is much more of a consumer preference than chatbots, wearables and virtual reality (VR), according to a Wibbitz survey [download page] of 1,011 US adults aged 18-65. Indeed, 2 in 3 respondents cited live video as the most useful emerging technology for keeping up with the news, and a majority (52%) feel that it’s the most entertaining of the new technologies.

Likewise, live video was the only technology that respondents felt more excited than unsure about. Specifically, 30% of consumers said they feel excited or interested about using the technology to get the news, compared to 25% who feel unsure or concerned about it. (The remaining respondents felt neutral.)

By contrast, consumers were far more uncertain about other technologies, being more than 3 times as unsure as excited about VR and chatbots, and more than twice as unsure as excited about wearables for getting the news.

[SPONSORED – Free eBook: 7 Steps to Master Facebook LIVE]

In terms of adoption, a majority (54%) of respondents are at least considering using live video to get the news: 16% of respondents have already done so; another 5% are planning on doing so; and 33% more are considering using it at some point.

By comparison, only a minority are considering or using chatbots (33%), wearables (28%), and VR (28%).

A recent survey from Trusted Media Brands found that live video could be a destination for digital video spending, with about 9 in 10 agencies and 8 in 10 marketers at least willing to consider live stream video advertising in the next 6 months.

About the Data: The Wibbitz survey was conducted in July 2016 among 1,011 US adults aged 18-65.

Chart-Library-Ad-1

Explore More Articles.

Which Skills Are Important in RevOps?

Which Skills Are Important in RevOps?

9 in 10 RevOps professionals view data analysis skills as being important, a high percentage also don’t believe they need this skill for their job.

Marketing Charts Logo

Stay on the cutting edge of marketing.

Sign up for our free newsletter.

You have Successfully Subscribed!

Pin It on Pinterest

Share This