Most Popular Social Apps Among Millennial Smartphone Users

August 11, 2014

This article is included in these additional categories:

Digital | Mobile Phone | Social Media | Youth & Gen X

Source: comScore

Notes: Roughly one-third of 18-34-year-old smartphone owners used Snapchat in June, per comScore’s figures, making it the third-most popular social media application among this demographic. Roughly three-quarters used Facebook, the most popular (largely consistent with itspenetration among adult smartphone owners overall), while 43.1% used Instagram (versus 30.4% of adult smartphone owners). Snapchat was followed by Twitter (23.8%), Google+ (18%) and Pinterest (17.9%) in the rankings among Millennials.

Related: Snapchat Seen More Popular Than Twitter Among 12-24-Year-Olds

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