Source: PricewaterhouseCoopers (PwC) [pdf]
Notes: Some 81% of CEOs from around the globe consider mobile technologies for customer engagement to be strategically important for their organization, according to a recently-released survey from PwC. Data mining and analysis (80%) and cyber security (78%) follow closely in consideration, with the Internet of Things (IoT; 65%), socially enabled business processes (61%) and cloud computing (60%) in the next tier of importance. Separately, the study’s results indicate that digital technologies are currently producing the most value in the areas of operational efficiency (88% citing “quite” or “very” high value), data and data analytics (85%), internal/external collaboration (77%) and customer experience (77%).
Related: How Data Analytics Changes Marketing Campaigns
About the Data: The results are based on a survey of 1,322 CEOs in 77 countries, fielded between September 25 and December 9, 2014. The Asia-Pacific region (35%) was the most heavily represented, followed by Western Europe (25%). 36% of companies had revenues of $1 billion or more.
