Social Logins in Q3: Facebook Widens Overall Lead; Google Takes It Back on B2B Sites

October 13, 2014

This article is included in these additional categories:

B2B | Data-driven | Digital | Media & Entertainment | Personalization | Retail & E-Commerce | Social Media

Source: Janrain

Notes: After having closed the social login share gap with Facebook to less than 5% points in Q1, Google now sites 12% points back, per Janrain’s latest quarterly report. On a more positive note for Google, it regained its lead in the B2B space, narrowly ahead of Facebook and LinkedIn. While the B2B space is competitive, Facebook maintains a majority share of social logins in the other sectors examined: retail; music; entertainment and gaming; and consumer brands.

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Social Logins in Q3: Facebook Widens Overall Lead; Google Takes It Back on B2B Sites

This article is included in these additional categories:

B2B | Data-driven | Digital | Media & Entertainment | Personalization | Retail & E-Commerce | Social Media

Become a smarter marketer.

Success!

View our privacy policy here

Americans’ Financial Situation Showing Small Signs of Improvement

Netflix is Still Viewers’ Favorite Streaming Platform

Inaccurate Information Roils B2B E-Commerce Sites

Advertisers Tout CTV’s Value Across the Funnel

Almost 6 in 10 Subscribers Have Canceled a Service Due to a Price Hike

Audience Engagement with Webinars Grew Last Year

US B2B Exhibition Industry Nears Pre-Pandemic Levels

Pay-TV Providers Register Substantial Subscriber Losses… Again

CPG Advertisers Are Spreading Their Retail Media Spending Across Several Networks

Global Media Price Inflation to Dip Slightly This Year

What Are the Most Popular Event Types Targeted to Prospects?

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Social Logins in Q3: Facebook Widens Overall Lead; Google Takes It Back on B2B Sites

This article is included in these additional categories: B2B | Data-driven | Digital | Media & Entertainment | Personalization | Retail & E-Commerce | Social Media

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This article is included in these additional categories:

B2B | Data-driven | Digital | Media & Entertainment | Personalization | Retail & E-Commerce | Social Media