Source: Monetate [download page]
Notes: Q2 2015 was “pretty good,” declares Monetate, noting overall increases in conversion rates, average order values and revenue per session on a global basis, though bounce rates also increased. Also of interest, average order value for visitors referred by social networks grew each quarter during the previous year, but still lagged direct, email and search. Within the US, smartphones’ share of e-commerce visits increased again; however, these devices continue to trail tablets and desktops in conversion and add-to-cart rates.
Related: E-Commerce CLV: Only One-Third of Customers Make A Second Purchase During the First Year
About the Data: The Monetate E-Commerce Quarterly (EQ) analyzes a random sample of exclusive Monetate customer data, which includes more than seven billion global online shopping experiences, using “same store” data across each calendar quarter. Averages throughout the EQ are calculated across the entire sample. Key performance indicators, such as average order value and conversion rate, will vary by industry/market type. These averages are published only to support the analysis in each release of the EQ, and are not intended to be benchmarks for any e-commerce business.
