Marketing Charts - Page 2 of 296 - Charts, Data and Research for Marketers

Marketing Budget’s Share of Company Revenues Plummets Companies are allocating an average of 6.4% of their revenues towards marketing budgets this year.

Although the majority of C-suite executives are showing confidence in marketing’s ability to drive growth this year, their confidence isn’t necessarily reflected in marketing budgets. In fact, a report [download page] from Gartner reveals that the share of... READ MORE

Consumer Tech Sales Predicted to Grow by 7.5% This Year Consumer tech sales are projected to reach $487 billion in 2021.

Demand for consumer technology continues to be on the rise in the US, with the Consumer Technology Association (CTA) forecasting [press release] record-breaking revenues for the industry this year. The drive to stay connected, healthy and entertained during... READ MORE

Heavy Podcast Listeners Prove Active in W-O-M Heavy podcast listeners engage in 34% more offline conversations about brands than the general public.

Podcasts are growing in popularity, with more than half of the US population saying they’ve listened to a podcast. The medium is popular among advertisers, as well, offering excellent brand safety and the ability to reach desired and diverse audiences. One... READ MORE

Advertisers View These Companies As Having the Most Momentum Google is thought to have the most momentum by advertisers.

TV and CTV are expected to account for close to one-quarter of the expected $279 billion in US ad spending this year. And, with people spending more time streaming than watching broadcast TV – as well as an increased number watching ad-supported... READ MORE

The US Is At Roughly 1/5 of Global E-Commerce Sales. Which Companies Are Growing Fastest? Etsy and Walmart are set to see the fastest year-over-year growth in e-commerce sales this year.

E-commerce experienced significant growth during the pandemic as people turned to online shopping to get what they needed from the safety of their homes. In fact, e-commerce experienced a “10-year growth spurt” in a matter of weeks. Even as the world... READ MORE

How Do Doctors Want to Communicate with Pharma Reps? More than half (54%) of global physicians say they want to interact with pharma companies more at in-person events and meetings.

With lockdowns and social distancing, people shifted to doing more things online during the past year. Besides working, shopping and communicating with family and friends online, people were asked to visit their healthcare providers virtually. Providers... READ MORE

Almost Half of B2B Orgs Say It’s Become More Difficult to Close Deals. Why? One reason closing a deal has become more difficult is that buying decisions are being put on hold.

Since the pandemic, many B2B buyers have had to deal with changes in priorities and budget, with many reporting that their purchase timeline has increased. These changes have made the job of B2B sales even harder. Indeed, for 45% of B2B organizations... READ MORE

What’s the Biggest Reason for Consumer Distrust of Brands’ Data Requests? Hint: marketers should limit the number of questions they ask consumers.

At a time when 7 in 10 consumers believe their data is less protected than in the past, how brands use consumer data is crucial to maintaining brand trust. The most recent Consumers Data Trust Index [download page] from Jebbit looks at how brands can lose... READ MORE

Influencer Marketing Spend Forecast to Grow by A Third This Year US influencer marketing spend is estimated to reach $3.7 billion this year.

Brands are upping their investment in influencer marketing again this year, with spending expected to grow by 33.6% year-over-year (y-o-y). This is per the latest influencer marketing forecast from eMarketer. US influencer marketing spending – defined... READ MORE

Consumers’ Video Game Spending Growth Slows in Q2 Total spending on video games reached $14 billion during the quarter.

After several quarters of double-digit growth, spending growth on video games slowed considerably in Q2 2021. This is per recent data [press release] from The NPD Group, which found that Q2 consumer spending on video game products grew by only 2%... READ MORE

Tech Marketers Say Marketing Dominated More by Tech Than Creativity About half of the US and UK tech marketers surveyed say their marketing is dominated by technology.

The pandemic has driven many businesses to up their digital marketing transformation efforts, which, in turn, has increased the demand for digital content and creative output. Nevertheless, a report from Shaped By suggests that many marketing teams for tech... READ MORE

CMOs Struggle to Communicate Insights to Executive Teams One of their biggest challenges is simplifying detailed operational data into meaningful insights.

Some 9 in 10 (91% of) CMOs report facing challenges when presenting data to their executive teams. Here are the areas a survey [download page] from BrandMaker and Dimensional Research found to be the most troublesome. About two-thirds (65%) of the CMOs and... READ MORE

Comms Pros Confront Changing Set of Challenges Proving ROI has ceded the top spot among challenges.

Some 8 in 10 communications professionals say organizations place a greater emphasis on communications now than before the start of the pandemic. This is per the most recent survey [SlideShare] of more than 300 communication professionals from Ned’s Job of... READ MORE

US Online Shoppers Put Amazon Above Search Engines for Inspiration and Product Searches More than half (57%) of US online shoppers go to Amazon for inspiration.

The largest e-commerce retailer in the US appears to offer shoppers more than just fast shipping. US consumers see Amazon as the go-to for inspiration and product search when shopping online, per Wunderman Thompson Commerce’s The Future Shopper Report... READ MORE

US Tech Marketers Increasingly Prioritize Performance Marketing Close to two-thirds of US tech marketers say they have made performance marketing more of a priority due to the pandemic.

Two-thirds (65%) of US tech marketers say they’ve put more focus on performance marketing since the start of the pandemic, per a recent Shaped By report [download page], which looks at how marketing changed during the pandemic. The survey of 200 marketers... READ MORE

What Benefits Do Premium Loyalty Program Members Value? About 8 in 10 US consumers are considering upgrading to a premium loyalty program.

Some 7 in 10 (71% of) US consumers belong to a traditional customer loyalty program, with 4 in 10 saying they belong to 3 or 4 of them. Despite their popularity, consumers say they aren’t satisfied with their traditional loyalty programs. Indeed, 8 in 10... READ MORE

Performance Marketers Report Moderate Improvements in Conversion Rates Almost half (45%) of performance marketers say the effectiveness of their conversation rate optimization program has increased moderately or significantly.

Marketers say they have seen at least moderate improvement in their conversion rate optimization programs in the past year, per a report [download page] from Ascend2. The survey of more than 250 marketers reveals that while almost half (45%) have seen an... READ MORE

Advertisers More Likely to Want Data to Support Long-Term Insights Than Short-Term Tactics Some 58% of advertisers believe using data insights to guide long-term strategy is likely to be more important in the next few years.

More than three-quarters (78%) of advertising executives plan to strengthen the data platforms they use to understand and segment consumers. A recent report [download page] from Kantar reveals that about half (51%) believe that dashboards and analytic... READ MORE

Male Teens Say Video Game Ads Grab Their Attention About one-quarter (24%) of male teens say that ads on video games are the most likely ad format to grab their attention.

Some 4 in 10 (39% of) teens say that social media ads are more likely than a host of others to catch their attention. Nevertheless, a survey from YouGov shows that if brands are wanting to grab the attention of male teens, video games may be the place to... READ MORE

Back-to-Class Spending Projected to Reach New High Consumer back-to-class spending is expected to reach $108.1 billion this year.

It won’t be long before kids are loading up their backpacks and heading back to class. And, whether it be for heading back to K-12 or college, the amount of money families anticipate spending for school supplies and technology this year is expected to reach... READ MORE

3 in 4 B2B Marketers Are Planning Hybrid Events — Here Are Their Perceived Challenges About half (49%) of B2B marketers are worried about making the physical and digital experience equally good during hybrid events.

2020 saw B2B marketers increase their use of online events and webinars. But as face-to-face contact resumes, more are planning a blended approach. Three-quarters (74%) of those surveyed for The Future of Events Report [download page] by ON24,... READ MORE

How Are Americans Using Voice Assistants? Close to 6 in 10 US adults use voice-activated technology.

With an increase in ownership of Smart Speakers over the past few years the use of voice assistants has become a regular part of daily life for some. Indeed, a report [download page] from Vixen Labs reveals that some 57% of US adults use voice-activated... READ MORE

These Are the Most Loved Brands on Social Media Over the Past Year Amazon takes over the top spot this year.

The most loved brands on social media over the past year (April 2020 through April 2021) are heavily represented by the Entertainment, Consumer Goods, E-Commerce and Social Media industries, with one major brand representing Technology. In its latest Brand... READ MORE

Agencies Confirm Clients Still Want Help with Strategy More than half (52%) of agency executives say clients are asking about marketing strategy.

In the past marketers have turned to agencies for advertising and content creation, but a growing number are looking for agencies to assist in strategy, even more so since the pandemic. In fact, a recent survey [download page] from Stirista shows that... READ MORE

What Are the Big Trends in Local SEO? Some 6 in 10 local marketers agree that Google My Business has improved in the last year.

Navigating algorithm updates, platform changes, and new technology appear to be concerns for local marketers this year, according to the newest Local Search Industry Survey report from BrightLocal. More than one-third (36%) of the 550 local marketers... READ MORE

Majority of US Households Said to be SVOD “Super Stackers” Some 52% of US internet users report having access to 3 or more SVOD services.

More Americans are “stacking” subscription video-on-demand services (SVOD). While 84% of internet users have access to at least one content streaming service, more than half (52%) say they have access to three or more, up from 48% last year. This comes from... READ MORE

What Baby Boomers Want from Brands About three-quarters of Baby Boomers say they want brands that are reliable.

Baby Boomers still hold a significant portion of purchase power in the US. Approximately 1 in 6 Americans is considered a Baby Boomer and this generation maintains more than half of the household wealth in the US. So, what do brands need to know about this... READ MORE

B2B Marketers Deal with Range of Measurement Challenges About half are finding it challenging to connect and analyze data across applications and platforms.

Being able to prove marketing performance and impact is critical, yet only about 1 in 7 (15% of) B2B marketing executives rate their company’s current ability to do so as excellent. This is according to a report [download page] from Demand Gen Report, which... READ MORE

Half of US Adults Are Interested in the Olympics US adults' interest in the Tokyo Olympic Games is on par with global interest.

After being delayed for a year due to the COVID-19 pandemic, the 2021 Summer Olympic Games in Tokyo have begun. And, with the pandemic far from ending, a recent survey by Ipsos found that only a little more than half (52%) of Americans believed that the... READ MORE

Global App Spending Jumped Again in H1 Global consumer spending on mobile apps grew by 24.8% year-over-year in the first half of 2021.

Global consumer spending on Apple’s App Store and Google Play grew by 24.8% year-over-year (y-o-y) in H1 2021 to reach $64.9 billion, per recent data from Sensor Tower Store Intelligence. Based on Sensor Tower’s estimates and projections, these figures... READ MORE

9 in 10 Demand Gen Marketers Believe Online Event Fatigue is Real More than three-quarters of demand gen marketers used online events to fill the gap left when face-to-face events were canceled.

In 2020, B2B marketers who had once relied on face-to-face events had to look elsewhere to build pipeline — and for 8 in 10 (78%), online events were a tactic they used to fill the gap, making it by far the most common approach, per the latest State of... READ MORE

These Are Perceived to be the World’s Most Innovative Market Research Suppliers in 2021 Ipsos is considered the most innovative market research supplier again this year.

While optimism about the market research industry as a whole remained steady even during the pandemic, suppliers’ optimism about their companies plummeted. However, the latest GRIT report [access page] shows that with signs of a light at the end of the... READ MORE

Digital Divide Remains As Lower-Income Americans’ Tech Adoption Continues to Lag Only about three-quarters of US adults with HHI of less than $30K owns a smartphone, compared to 97% of those with HHI of more than $100K.

Most adults say they go online at least daily, but how they are accessing the internet often depends on their income level and the devices they own. A recent survey by Pew Research Center shows that a gap exists in regards to income level and the adoption of... READ MORE

3 in 4 Spurred to Spend More At Small Businesses by Promotions Loyalty programs also motivate consumers to spend more at small businesses.

In general, Americans tend to hold small businesses in high regard. And, while the pandemic has brought about many negative consequences, it appears to have driven more US consumers in the direction of small businesses, with a survey [pdf] by Sendinblue... READ MORE

Majority of Youth Report Having Clicked on A Marketing-Related QR Code About 3 in 10 older adults have used a marketing-related QR code.

Despite being around for some time, the use of QR codes has been limited. However, since the pandemic made it necessary for businesses to find ways to offer contact-free ways of providing information to consumers – and consumers increased their use of... READ MORE

Americans Uncertain About Cryptocurrency’s Future; Many Think It’s A Fad US adults are split on the future of cryptocurrency.

Despite “How to buy Bitcoin?” and “What is Bitcoin?” being top Google searches in the US in 2017 and 2018, respectively, recent data from YouGov reveals about 7 in 10 (69% of) Americans say they don’t really understand cryptocurrency. This lack of... READ MORE

US Online and Traditional Media Advertising Outlook, 2021-2025 MarketingCharts' annual coverage of PwC's media advertising landscape 5-year forecast.

PwC has released its latest annual Global Entertainment & Media Outlook report, a comprehensive study that contains projections for online and offline media advertising markets through 2025. [Editor’s note: If you’re interested in media trends, the 7th... READ MORE

CMOs Expected to be CX Champions Some 6 in 10 C-suite leaders believe that being a CX advocate and champion is essential to the role of CMO.

With more customers opting to go multi-channel, customer experience (CX) has become a top priority for businesses. And, while the debate continues as to where the responsibility for CX lies, many leaders are looking to marketing to make sure their business... READ MORE

Amazon Prime Members to Keep Buying From Brands They First Tried During the Pandemic More than 4 in 10 Amazon Prime members say they purchased products on Amazon from brands they hadn't purchased from before the pandemic.

The pandemic impacted the brands consumers chose to purchase from. While some stopped purchasing from brands they used to buy from, others branched out and tried new ones. Furthermore, a report [download page] from Tinuiti found that half of the more than... READ MORE

In May, People Spent More TV Time Streaming than Watching Broadcast Streaming accounted for some 26% of the time households spent with TV in May.

With the number of subscription video services now exceeding the number of people in the US, it’s no surprise that May 2021 data from Nielsen shows that TV households were spending more time streaming than they were watching broadcast TV. The data shows that... READ MORE

Majority of B2B Buyers Say Their Purchase Timelines Have Increased Some 8 in 10 respondents say that a vendor’s content had a positive and significant impact on their buying decision.

While one-third of B2B executives report that the current environment has caused their organization to escalate some purchases due to changing business needs, that doesn’t seem to have sped up the buying process overall. A recent report [download page] from... READ MORE

Most Valuable Brands Enjoy Record Growth The top 100 most valuable global brands for 2021 have a collective brand value of $7.1 trillion.

The value of the world’s most valuable brands has grown considerably this year. This is per the latest Top 100 Most Valuable Brands 2021 report [download page] from Kantar BrandZ, which found that the value of the top 100 brands grew by 42% over the past... READ MORE

US B2B Trade Show Market Forecast This Year to Be Less Than Half Its 2019 Level The B2B trade show market is expected to grow by 70.7% over 2020.

Prior to the pandemic, trade shows accounted for almost one-fifth (17.3%) of the total B2B market’s revenue in the US. But, as social-distancing measures and travel bans quashed all but a small share of in-person events in 2020 and into 2021, PwC estimates... READ MORE

4 in 10 Americans to Up Spend on Beauty and Grooming Products 2 in 3 say ads are an important influence when deciding which products to buy.

Some 67% of US adults think that advertising is an important influence when it comes to choosing beauty and grooming products. In fact, data [press release] from NCSolutions shows that two-thirds of adults buy products they have recently seen ads for. While... READ MORE

How Are Marketers Using Social Data? More than half of marketers are using social data to understand their target audience.

Social media usage has grown since the start of the pandemic, providing a plethora of opportunities for marketers who utilize social media data. But what are they using that data for? Per a report [download page] from Sprout Social, more than half (55%) of... READ MORE

US Adults Most Likely to Learn About 5G from Ads Youth appear to be getting most of their information about 5G from social media.

As 5G rolls out across the US, about 1 in 5 (22% of) Americans are getting the bulk of their information about the technology via advertisements from mobile network providers. A recent YouGov survey of more than 28,500 US adults found that sizable portions... READ MORE

US Adults to Spend Almost As Much Daily Time on Their Mobiles As on TV and Radio, Combined The average daily time with media in the US grew markedly last year as the pandemic struck.

Last year, the combined time spent with traditional and digital forms of media increased in the US. This is according to data from eMarketer, which found that the time spent with media in 2020 increased by nearly an hour. But will this amount of media... READ MORE

7 in 10 C-Suite Leaders At Least Moderately Confident in the Marketing Team to Drive Growth This Year Close to half also rated their marketing team's performance in the past year as either exceptional or good.

Last year, marketers were tasked with retaining and connecting with customers at a time when many marketing budgets were being shifted or cut, leading many to believe that the importance of marketing had increased. And, even as some sense of normality is... READ MORE

Content Not the Only Appeal in Streaming Video Subscriptions Ease of use is one of the top factors that attract consumers to subscription streaming services.

Video streaming dominates the at-home entertainment industry. More than half of Americans are watching TV via an SVOD and about 8 in 10 people in the US subscribe to at least one video-on-demand service, while more than half subscribe to more than one. And,... READ MORE

Smartphone Users Don’t Want Frequent Push Notifications from Brands For some, any push notifications from brands are too many.

Although Americans are reliant on their smartphones, 3 in 10 report they are easily distracted by notifications from their phone. They will likely get no relief from notifications anytime soon, as nearly half of B2C marketers plan to use push notifications... READ MORE

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Consumer Tech Sales Predicted to Grow by 7.5% This Year Consumer tech sales are projected to reach $487 billion in 2021.

Advertisers View These Companies As Having the Most Momentum Google is thought to have the most momentum by advertisers.

How Do Doctors Want to Communicate with Pharma Reps? More than half (54%) of global physicians say they want to interact with pharma companies more at in-person events and meetings.

Almost Half of B2B Orgs Say It’s Become More Difficult to Close Deals. Why? One reason closing a deal has become more difficult is that buying decisions are being put on hold.

Consumers’ Video Game Spending Growth Slows in Q2 Total spending on video games reached $14 billion during the quarter.

Tech Marketers Say Marketing Dominated More by Tech Than Creativity About half of the US and UK tech marketers surveyed say their marketing is dominated by technology.

CMOs Struggle to Communicate Insights to Executive Teams One of their biggest challenges is simplifying detailed operational data into meaningful insights.

What Benefits Do Premium Loyalty Program Members Value? About 8 in 10 US consumers are considering upgrading to a premium loyalty program.

Advertisers More Likely to Want Data to Support Long-Term Insights Than Short-Term Tactics Some 58% of advertisers believe using data insights to guide long-term strategy is likely to be more important in the next few years.

3 in 4 B2B Marketers Are Planning Hybrid Events — Here Are Their Perceived Challenges About half (49%) of B2B marketers are worried about making the physical and digital experience equally good during hybrid events.

How Are Americans Using Voice Assistants? Close to 6 in 10 US adults use voice-activated technology.

What Are the Big Trends in Local SEO? Some 6 in 10 local marketers agree that Google My Business has improved in the last year.

B2B Marketers Deal with Range of Measurement Challenges About half are finding it challenging to connect and analyze data across applications and platforms.

Half of US Adults Are Interested in the Olympics US adults' interest in the Tokyo Olympic Games is on par with global interest.

Global App Spending Jumped Again in H1 Global consumer spending on mobile apps grew by 24.8% year-over-year in the first half of 2021.

Digital Divide Remains As Lower-Income Americans’ Tech Adoption Continues to Lag Only about three-quarters of US adults with HHI of less than $30K owns a smartphone, compared to 97% of those with HHI of more than $100K.

3 in 4 Spurred to Spend More At Small Businesses by Promotions Loyalty programs also motivate consumers to spend more at small businesses.

Majority of Youth Report Having Clicked on A Marketing-Related QR Code About 3 in 10 older adults have used a marketing-related QR code.

Americans Uncertain About Cryptocurrency’s Future; Many Think It’s A Fad US adults are split on the future of cryptocurrency.

US Online and Traditional Media Advertising Outlook, 2021-2025 MarketingCharts' annual coverage of PwC's media advertising landscape 5-year forecast.

In May, People Spent More TV Time Streaming than Watching Broadcast Streaming accounted for some 26% of the time households spent with TV in May.

Majority of B2B Buyers Say Their Purchase Timelines Have Increased Some 8 in 10 respondents say that a vendor’s content had a positive and significant impact on their buying decision.

US B2B Trade Show Market Forecast This Year to Be Less Than Half Its 2019 Level The B2B trade show market is expected to grow by 70.7% over 2020.

US Adults to Spend Almost As Much Daily Time on Their Mobiles As on TV and Radio, Combined The average daily time with media in the US grew markedly last year as the pandemic struck.

7 in 10 C-Suite Leaders At Least Moderately Confident in the Marketing Team to Drive Growth This Year Close to half also rated their marketing team's performance in the past year as either exceptional or good.

Content Not the Only Appeal in Streaming Video Subscriptions Ease of use is one of the top factors that attract consumers to subscription streaming services.

Smartphone Users Don’t Want Frequent Push Notifications from Brands For some, any push notifications from brands are too many.

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Marketing Budget’s Share of Company Revenues Plummets Companies are allocating an average of 6.4% of their revenues towards marketing budgets this year.

Consumer Tech Sales Predicted to Grow by 7.5% This Year Consumer tech sales are projected to reach $487 billion in 2021.

Heavy Podcast Listeners Prove Active in W-O-M Heavy podcast listeners engage in 34% more offline conversations about brands than the general public.

Advertisers View These Companies As Having the Most Momentum Google is thought to have the most momentum by advertisers.

The US Is At Roughly 1/5 of Global E-Commerce Sales. Which Companies Are Growing Fastest? Etsy and Walmart are set to see the fastest year-over-year growth in e-commerce sales this year.

How Do Doctors Want to Communicate with Pharma Reps? More than half (54%) of global physicians say they want to interact with pharma companies more at in-person events and meetings.

Almost Half of B2B Orgs Say It’s Become More Difficult to Close Deals. Why? One reason closing a deal has become more difficult is that buying decisions are being put on hold.

What’s the Biggest Reason for Consumer Distrust of Brands’ Data Requests? Hint: marketers should limit the number of questions they ask consumers.

Influencer Marketing Spend Forecast to Grow by A Third This Year US influencer marketing spend is estimated to reach $3.7 billion this year.

Consumers’ Video Game Spending Growth Slows in Q2 Total spending on video games reached $14 billion during the quarter.

Tech Marketers Say Marketing Dominated More by Tech Than Creativity About half of the US and UK tech marketers surveyed say their marketing is dominated by technology.

CMOs Struggle to Communicate Insights to Executive Teams One of their biggest challenges is simplifying detailed operational data into meaningful insights.

Comms Pros Confront Changing Set of Challenges Proving ROI has ceded the top spot among challenges.

US Online Shoppers Put Amazon Above Search Engines for Inspiration and Product Searches More than half (57%) of US online shoppers go to Amazon for inspiration.

US Tech Marketers Increasingly Prioritize Performance Marketing Close to two-thirds of US tech marketers say they have made performance marketing more of a priority due to the pandemic.

What Benefits Do Premium Loyalty Program Members Value? About 8 in 10 US consumers are considering upgrading to a premium loyalty program.

Performance Marketers Report Moderate Improvements in Conversion Rates Almost half (45%) of performance marketers say the effectiveness of their conversation rate optimization program has increased moderately or significantly.

Advertisers More Likely to Want Data to Support Long-Term Insights Than Short-Term Tactics Some 58% of advertisers believe using data insights to guide long-term strategy is likely to be more important in the next few years.

Male Teens Say Video Game Ads Grab Their Attention About one-quarter (24%) of male teens say that ads on video games are the most likely ad format to grab their attention.

Back-to-Class Spending Projected to Reach New High Consumer back-to-class spending is expected to reach $108.1 billion this year.

3 in 4 B2B Marketers Are Planning Hybrid Events — Here Are Their Perceived Challenges About half (49%) of B2B marketers are worried about making the physical and digital experience equally good during hybrid events.

How Are Americans Using Voice Assistants? Close to 6 in 10 US adults use voice-activated technology.

These Are the Most Loved Brands on Social Media Over the Past Year Amazon takes over the top spot this year.

Agencies Confirm Clients Still Want Help with Strategy More than half (52%) of agency executives say clients are asking about marketing strategy.

What Are the Big Trends in Local SEO? Some 6 in 10 local marketers agree that Google My Business has improved in the last year.

Majority of US Households Said to be SVOD “Super Stackers” Some 52% of US internet users report having access to 3 or more SVOD services.

What Baby Boomers Want from Brands About three-quarters of Baby Boomers say they want brands that are reliable.

B2B Marketers Deal with Range of Measurement Challenges About half are finding it challenging to connect and analyze data across applications and platforms.

Half of US Adults Are Interested in the Olympics US adults' interest in the Tokyo Olympic Games is on par with global interest.

Global App Spending Jumped Again in H1 Global consumer spending on mobile apps grew by 24.8% year-over-year in the first half of 2021.

9 in 10 Demand Gen Marketers Believe Online Event Fatigue is Real More than three-quarters of demand gen marketers used online events to fill the gap left when face-to-face events were canceled.

These Are Perceived to be the World’s Most Innovative Market Research Suppliers in 2021 Ipsos is considered the most innovative market research supplier again this year.

Digital Divide Remains As Lower-Income Americans’ Tech Adoption Continues to Lag Only about three-quarters of US adults with HHI of less than $30K owns a smartphone, compared to 97% of those with HHI of more than $100K.

3 in 4 Spurred to Spend More At Small Businesses by Promotions Loyalty programs also motivate consumers to spend more at small businesses.

Majority of Youth Report Having Clicked on A Marketing-Related QR Code About 3 in 10 older adults have used a marketing-related QR code.

Americans Uncertain About Cryptocurrency’s Future; Many Think It’s A Fad US adults are split on the future of cryptocurrency.

US Online and Traditional Media Advertising Outlook, 2021-2025 MarketingCharts' annual coverage of PwC's media advertising landscape 5-year forecast.

CMOs Expected to be CX Champions Some 6 in 10 C-suite leaders believe that being a CX advocate and champion is essential to the role of CMO.

Amazon Prime Members to Keep Buying From Brands They First Tried During the Pandemic More than 4 in 10 Amazon Prime members say they purchased products on Amazon from brands they hadn't purchased from before the pandemic.

In May, People Spent More TV Time Streaming than Watching Broadcast Streaming accounted for some 26% of the time households spent with TV in May.

Majority of B2B Buyers Say Their Purchase Timelines Have Increased Some 8 in 10 respondents say that a vendor’s content had a positive and significant impact on their buying decision.

Most Valuable Brands Enjoy Record Growth The top 100 most valuable global brands for 2021 have a collective brand value of $7.1 trillion.

US B2B Trade Show Market Forecast This Year to Be Less Than Half Its 2019 Level The B2B trade show market is expected to grow by 70.7% over 2020.

4 in 10 Americans to Up Spend on Beauty and Grooming Products 2 in 3 say ads are an important influence when deciding which products to buy.

How Are Marketers Using Social Data? More than half of marketers are using social data to understand their target audience.

US Adults Most Likely to Learn About 5G from Ads Youth appear to be getting most of their information about 5G from social media.

US Adults to Spend Almost As Much Daily Time on Their Mobiles As on TV and Radio, Combined The average daily time with media in the US grew markedly last year as the pandemic struck.

7 in 10 C-Suite Leaders At Least Moderately Confident in the Marketing Team to Drive Growth This Year Close to half also rated their marketing team's performance in the past year as either exceptional or good.

Content Not the Only Appeal in Streaming Video Subscriptions Ease of use is one of the top factors that attract consumers to subscription streaming services.

Smartphone Users Don’t Want Frequent Push Notifications from Brands For some, any push notifications from brands are too many.

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