The “Meh”-taverse: Americans Not Sold on Virtual Worlds
There’s no single metaverse activity that a majority of Americans of any age would be interested in participating in.
Instagram Brand Post Reach Rates Declining
Engagement rate by reach has also plummeted on Facebook in recent months.
3 Points About the Marketing Ops Professional
Marketing Ops professionals work closely with Sales and Demand Gen teams.
Data-Driven Marketing Seen Most Useful for CX
Marketers believe that the data-driven marketing trend most critical to the decision-making process will be improving the customer experience.
Influencer Collaborations Work Most of the Time, Marketers Say
Influencers are best at delivering increased engagement, report marketers.
About 1 in 3 B2B Sales and Marketing Leaders Say They Use Intent Data in Their GTM Strategies
There’s an opportunity for revenue teams to use intent data to help with timing their engagements.
US Adults Are Most Concerned About Inflation in Grocery Prices
85% of the adults surveyed say that rising inflation has had an impact on the way they shop.
Influencer Collaborations Work Most of the Time, Marketers Say
Influencers are best at delivering increased engagement, report marketers.
About 1 in 3 B2B Sales and Marketing Leaders Say They Use Intent Data in Their GTM Strategies
There’s an opportunity for revenue teams to use intent data to help with timing their engagements.
US Adults Are Most Concerned About Inflation in Grocery Prices
85% of the adults surveyed say that rising inflation has had an impact on the way they shop.
Where Do People Go for Financial Advice?
Youth are more likely to turn to the internet than to a financial advisor.
Marketers Looking for Ways to Increase Email Engagement
Some will be including interactive content in the year ahead, though few expect to leverage AI.
Industries’ Ad Spending: What’s the Forecast?
The Automotive industry looks to be an ad spending laggard.
Boomers Say They’re Less Brand-Loyal Than Others
Even in case where they might have some brand loyalty, Boomers appear willing to buy from competitors more than their younger counterparts.
Impulse Purchases Seen More Common Among Youth
The top categories for impulse purchases are Clothing/Apparel and Food & Drink.
July Was A Big Month for Video Streaming
In a new milestone, streaming exceeded cable in share of total TV viewing time.
Product Placement Spending This Year Set to Almost Double 2016’s Total
TV is still the biggest medium for product placement spending, but digital media and recorded music are rising.
How Many Adults Donate to Charity?
Older adults are far more likely than their younger counterparts to donate to charitable causes or organizations.
Video Game Spending Continued to Fall in Q2
Consumer spending on video games declined by 13% year-over-year after falling by 8% in Q1.
Mixed Results for Podcast Ad Performance in Q2
The average conversion rate for site visitors rebounded from Q1.
Teens & Social: Who Likes What?
A look at teens’ favorite social platforms, and how usage varies by demographic group.
TV Ads Are Coming Back – on Streaming Services
Viewers appear more accepting of ads on streaming services than on traditional TV.
These Retailers Enjoyed the Fastest Growth Last Year
Each of the top 10 registered gains of at least 40% in US retail sales.
Global Mobile App Downloads Slip in Q2; US App Store Spending Shifts to Non-Games
Among non-game apps, TikTok remained the leader by downloads globally across the App Store and Google Play.
How Do B2B Brand Marketers Feel About Their Brands’ Performance?
About 8 in 10 say that brand is “critical” or “very important” to revenue growth.