Travel and Retail are expected to emerge as the industries with the fastest rates of digital ad spend growth.
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US Adults’ Plans for Major Purchases
For each of the following, the share of US adults who are either looking to make a purchase now, delaying shopping and...
These Industries Are Expected to Be the Biggest Spenders on Ads Next Year
The Retail industry will continue to be the biggest spender on advertising, but it will have one of the slowest rates of growth.
US Digital Ad Spend Growth Forecast, by Industry, in 2023
The forecast growth rate in digital ad spend in the US in 2023 overall and by industry: Travel Retail Healthcare and...
Heavy Radio Listeners’ Brand Category Conversations
The number of projected weekly conversations that US heavy radio listeners have about the following brand categories:...
Share of Forecast 2024 Global Ad Spend, by Industry
The share of forecast global ad spend in 2024 to be held by each of these industries: Retail Business & Industrial...
Search Ad Costs Are Rising. Here Are the Latest Benchmarks, by Industry
An analysis of search ad campaigns finds that conversion rates are falling and costs-per-lead are increasing in most industries.
Word-of-Mouth Categories: Asian-Americans vs. General Public
The number of brands discussed in each of the following categories each week in word-of-mouth conversations, comparing...
Search Ad Cost-per-Lead (CPL) Benchmarks, by Industry, in 2023
Search ad cost-per-lead (CPL) benchmarks, overall, and for each of the following categories, comparing 2023 with 2022:...
Search Ad Conversion Rate Benchmarks, by Industry, in 2023
Search ad conversion rate benchmarks, overall, and for each of the following categories, comparing 2023 with 2022:...
Search Ad Cost-per-Click Benchmarks, by Industry, in 2023
Search ad cost-per-click (CPC) benchmarks, overall, and for each of the following categories, comparing 2023 with...
Search Ad Click-Through Rate (CTR) Benchmarks, by Industry, in 2023
Search ad click-through rate (CTR) benchmarks, overall, and for each of the following categories, comparing 2023 with...