Total US online media spending is expected to grow by almost 15% this year, capturing more than 6 in 10 media ad dollars.
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Effective Platforms for Small Business Content Repurposing
The platforms that small business owners believe are most effective for content repurposing: TikTok Instagram Websites...
Contextual Data Rising in Importance for Targeting
More than 6 in 10 advertisers expect to increase their use of contextual data this year.
Digital Boomers See the Benefit of Technology in Various Categories
7 in 10 Digital Boomers are curious about new tech, devices, and apps and most look forward to embracing new tech that can improve their lives.
Holiday 2023 Data Hub [Updated]: Results Recap
Holiday season spending met the NRF’s expectations.
Programmatic Advertisers in the US Look to Prioritize Performance
Around half of advertisers include programmatic across all campaign types (upper, mid, and lower funnel).
Advertisers’ Budget Allocation for Targeting Data Types
The expected share of budgets to be allocated to the following data types for targeting in 2024: Contextual data...
Consumers Like to Spend on Apparel, and Will Take Their Time to Do So
More than 7 in 10 prefer to take their time when shopping for clothing online rather than get through the process as quickly as possible.
US Out-of-Home Ad Spend Continued Its Growth in Q3, Albeit Slowly
Digital accounted for almost one-third (32%) of OOH ad sales for the quarter.
Is the Economic Environment Affecting SMBs’ Planned Tech Investments?
About one-quarter of SMBs said they’ve cut their tech investments or plan to do so in the next 6 months.
SMBs Are Feeling Better About Their Marketing
Fewer than half (46%) are concerned about marketing their business’ products and services effectively.
Eco-Conscious FMCG Shoppers on the Rebound
The most sustainable shoppers in FMCG could account for $1 trillion in spending in 5 years’ time.