There’s marginal improvement in the outlook for spending on clothing and apparel.
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5 Website Performance Benchmarks from Q4 2023
The share of traffic from paid sources and from mobile grew, with negative consequences for conversion rates.
US Adults’ Views of Select Institutions
The shares of US adults who say each of the following has a positive effect on the way things are going in the country...
The Core Problems CEOs Want Their Marketing Teams to Solve
CEOs are looking for marketing to drive growth and market share.
Programmatic Out-of-Home CPMs, by Venue Category
The average CPM for programmatic out-of-home ads, comparing H2 2023 with H1 2023, overall and for each of the...
US Online Media Spend in 2023 and the Outlook for 2024
Total US online media spending is expected to grow by almost 15% this year, capturing more than 6 in 10 media ad dollars.
Consumers’ Spending Intentions in 2024
The net percentage of people around the world who expect to spend more on the following in 2024 minus the percentage...
Contextual Data Rising in Importance for Targeting
More than 6 in 10 advertisers expect to increase their use of contextual data this year.
Digital Boomers See the Benefit of Technology in Various Categories
7 in 10 Digital Boomers are curious about new tech, devices, and apps and most look forward to embracing new tech that can improve their lives.
The General Public’s Views of the Honesty & Ethics of Various Professions in 2023/2024
The percentage of US adults who rate the honesty and ethical standards of people in each of the following fields as...
Holiday 2023 Data Hub [Updated]: Results Recap
Holiday season spending met the NRF’s expectations.
Programmatic Advertisers in the US Look to Prioritize Performance
Around half of advertisers include programmatic across all campaign types (upper, mid, and lower funnel).