Subscription categories that subscribers have canceled due to a recent price hike: Education Physical goods boxes Home...
Search Results
How Much Does Programmatic Out-of-Home Cost?
The average CPM for programmatic OOH inventory rose to $7.24 in H2 2023.
B2C Brands Are Still Enjoying Success with Email
9 in 10 B2C marketers are using personalization in their cross-channel campaigns.
Elements That Have Resulted in Some Performance Improvements for Email Marketers
Email marketers share elements that contributed to improvements in email performance: Subject line personalization...
Only A Minority of IT Decision-Makers Say That Downloaded Content Provides Value
However, the majority of younger decision-makers find downloaded content to be valuable.
Data is Critical to B2B Marketing Efforts. Which Types Are Being Used?
Social media engagement and email marketing data are the most commonly used.
Consumers Are Still Planning Discretionary Spending Pullbacks
There’s marginal improvement in the outlook for spending on clothing and apparel.
Top B2B E-Commerce Initiatives in the Coming Year
B2B executives rate the importance of the following e-commerce initiatives to their companies in the coming year:...
Programmatic Out-of-Home CPMs, by Venue Category
The average CPM for programmatic out-of-home ads, comparing H2 2023 with H1 2023, overall and for each of the...
US Online Media Spend in 2023 and the Outlook for 2024
Total US online media spending is expected to grow by almost 15% this year, capturing more than 6 in 10 media ad dollars.
These Will Be the Most Impactful Trends of 2024, Agencies Say
AI-driven personalization takes over as the most impactful trend this year, according to agencies.
Most Consumers Continue to Find Location-Based Ads Creepy
Almost two-thirds consider it “creepy” to receive ads from brands they don’t recognize targeting them based on their location.