Digital accounted for almost one-third (32%) of OOH ad sales for the quarter.
Search Results
What Are Brands’ Concerns About Social Media ROI?
It’s hard having to use multiple platforms and keep track of new user and advertising features.
How Are Shoppers Getting to Product Detail Pages?
More than one-quarter report often arriving at product detail pages from social media.
B2B Demand Gen Marketers to Increasingly Prioritize High-Quality Lead Programs
Lead nurturing is also set to be prioritized more in the coming year, while content syndication falls out of favor.
These Are Perceived to be the World’s Most Innovative Market Research Suppliers in 2023
Last year’s #1 brand tumbled to the 18th spot this year. Which supplier took its place?
Is AI in Search Changing B2B Content Strategies?
Some are sharpening their focus on user intent/answering questions.
Support Wanes for Businesses Taking A Stance on Current Events
Some 41% of adults think that businesses should take a public stand, down from 48% last year.
6 in 10 B2B Marketers Say Content Has Helped Them Generate Sales and Revenue
Top performers – who have been even more successful in generating sales from content – attribute their effectiveness to knowing their audience.
Some Americans Are Putting Off Major Purchases
Almost 3 in 10 have put off shopping for an automobile and will wait some time before resuming their search.
Digital Accounted for One-Third of Growing Out-of-Home Ad Spend in Q2
OOH ad spend continued its ascent, posting the second-largest Q2 on record.
Most US CMOs See Increased Rivalry for Customers on the Horizon
More CMOs now see the emergence of new global competitors as a growing threat than the emergence of new domestic competitors.
How Popular Are Music Festivals?
Almost 6 in 10 adults ages 30-44 have been to a music festival either multiple times (37%) or once (22%).