Consumers like it when brands communicate in a relevant and authentic way, and dislike intentionally misleading content.
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CTV Reach Widening Gap with Traditional TV
CTV has pushed total TV usage up, to almost 90% (88%) reach during the second quarter of last year.
How Likely Are Consumers to Share Good and Bad Customer Experiences?
Consumers around the world seem to be a little more likely to share very good than very bad experiences.
Marketing Industry Diversity Drops, but There’s Improvement at the CMO Level
Some 17.3% of CMOs or CMO-equivalents at ANA client-side marketer members last year were from a racial or ethnic group.
Global Marketing & Ad Spending Growth in 2023
Global marketing and advertising spending growth in 2023, overall and segmented by marketing vs. advertising and...
How Do US Adults Use TikTok?
A subset of highly active users are responsible for the vast majority of content.
Purchase Behavior Based on Brands’ Social Posts
Among adults ages 18-64 across the US, UK, Canada, and Australia who follow brands on social media and say social...
Here’s Where Consumers Get Info About Local Businesses
18-24-year-olds say they’re more likely to have recently used Instagram and TikTok than Google Search for local business information.
The Changing Motivations for Social Media Use Among Gen Zers Worldwide
Messaging seems to be on the rise, while searches for funny and entertaining content have declined on various platforms.
Brand Reputation Is More Important Than Price, Almost Half of US Consumers Say
Gen Zers are less likely than older adults to say that various factors are more important than price in their purchase decisions.
Subscription Category Churn Due to Price Hikes
Subscription categories that subscribers have canceled due to a recent price hike: Education Physical goods boxes Home...
How Much Time Are Adults Spending with Media?
TV time accounted for almost half (46.6% share) of total media time for all adults, but only around a third of time for younger adults.