It’s hard having to use multiple platforms and keep track of new user and advertising features.
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How Are Shoppers Getting to Product Detail Pages?
More than one-quarter report often arriving at product detail pages from social media.
These Are Perceived to be the World’s Most Innovative Market Research Suppliers in 2023
Last year’s #1 brand tumbled to the 18th spot this year. Which supplier took its place?
Is AI in Search Changing B2B Content Strategies?
Some are sharpening their focus on user intent/answering questions.
Support Wanes for Businesses Taking A Stance on Current Events
Some 41% of adults think that businesses should take a public stand, down from 48% last year.
Some Americans Are Putting Off Major Purchases
Almost 3 in 10 have put off shopping for an automobile and will wait some time before resuming their search.
Digital Accounted for One-Third of Growing Out-of-Home Ad Spend in Q2
OOH ad spend continued its ascent, posting the second-largest Q2 on record.
Most US CMOs See Increased Rivalry for Customers on the Horizon
More CMOs now see the emergence of new global competitors as a growing threat than the emergence of new domestic competitors.
How Popular Are Music Festivals?
Almost 6 in 10 adults ages 30-44 have been to a music festival either multiple times (37%) or once (22%).
2023’s Top Brands Ranked by Customer Loyalty
Apple remains at the top, while X (formerly Twitter) suffers a big fall.
Heavy Radio Listeners Have Plenty of Brand Conversations. Which Categories Do They Like to Talk About?
Heavy radio listeners are 25% more likely than average to be every consumer influencers.
What’s the Outlook for Media Budgets Next Year?
There’s strong positive momentum for online video ad spending, with social media also forecast for increases.