The percentage of consumers who either strongly or somewhat agree with the following: "I trust product recommendations...
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Subject Line Tweaks Can Boost Performance, Say Email Marketers
More than two-thirds (68%) also report some performance improvements from personalization with dynamic content.
What Do Consumers Want from Brands on Social Media?
Consumers like it when brands communicate in a relevant and authentic way, and dislike intentionally misleading content.
Subscription Category Churn Due to Price Hikes
Subscription categories that subscribers have canceled due to a recent price hike: Education Physical goods boxes Home...
How Much Does Programmatic Out-of-Home Cost?
The average CPM for programmatic OOH inventory rose to $7.24 in H2 2023.
B2C Brands Are Still Enjoying Success with Email
9 in 10 B2C marketers are using personalization in their cross-channel campaigns.
Elements That Have Resulted in Some Performance Improvements for Email Marketers
Email marketers share elements that contributed to improvements in email performance: Subject line personalization...
Data is Critical to B2B Marketing Efforts. Which Types Are Being Used?
Social media engagement and email marketing data are the most commonly used.
Consumers Are Still Planning Discretionary Spending Pullbacks
There’s marginal improvement in the outlook for spending on clothing and apparel.
Top B2B E-Commerce Initiatives in the Coming Year
B2B executives rate the importance of the following e-commerce initiatives to their companies in the coming year:...
Programmatic Out-of-Home CPMs, by Venue Category
The average CPM for programmatic out-of-home ads, comparing H2 2023 with H1 2023, overall and for each of the...
These Will Be the Most Impactful Trends of 2024, Agencies Say
AI-driven personalization takes over as the most impactful trend this year, according to agencies.