Around half of advertisers include programmatic across all campaign types (upper, mid, and lower funnel).
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Advertisers’ Budget Allocation for Targeting Data Types
The expected share of budgets to be allocated to the following data types for targeting in 2024: Contextual data...
Consumers Like to Spend on Apparel, and Will Take Their Time to Do So
More than 7 in 10 prefer to take their time when shopping for clothing online rather than get through the process as quickly as possible.
US Out-of-Home Ad Spend Continued Its Growth in Q3, Albeit Slowly
Digital accounted for almost one-third (32%) of OOH ad sales for the quarter.
Youth Don’t Think Ads on TV Are That Effective, Regardless of Linear or Streaming
Email is considered the most effective overall, ahead of ads on live TV, streamed shows, and direct mail.
How Are CMOs Chasing Consumers’ Attention?
Investments in live events appear to be growing, while enthusiasm around virtual events is waning.
Eco-Conscious FMCG Shoppers on the Rebound
The most sustainable shoppers in FMCG could account for $1 trillion in spending in 5 years’ time.
Some Americans Are Putting Off Major Purchases
Almost 3 in 10 have put off shopping for an automobile and will wait some time before resuming their search.
Digital Accounted for One-Third of Growing Out-of-Home Ad Spend in Q2
OOH ad spend continued its ascent, posting the second-largest Q2 on record.
2023’s Top Brands Ranked by Customer Loyalty
Apple remains at the top, while X (formerly Twitter) suffers a big fall.
Heavy Radio Listeners Have Plenty of Brand Conversations. Which Categories Do They Like to Talk About?
Heavy radio listeners are 25% more likely than average to be every consumer influencers.
Sustainable Shoppers’ Share of the Population, 2019-2023
The share of the global population of FMCG shoppers who are defined by the following sustainability archetypes, from...