The average CPM for programmatic out-of-home ads, comparing H2 2023 with H1 2023, overall and for each of the...
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US Online Media Spend in 2023 and the Outlook for 2024
Total US online media spending is expected to grow by almost 15% this year, capturing more than 6 in 10 media ad dollars.
These Will Be the Most Impactful Trends of 2024, Agencies Say
AI-driven personalization takes over as the most impactful trend this year, according to agencies.
Most Consumers Continue to Find Location-Based Ads Creepy
Almost two-thirds consider it “creepy” to receive ads from brands they don’t recognize targeting them based on their location.
Contextual Data Rising in Importance for Targeting
More than 6 in 10 advertisers expect to increase their use of contextual data this year.
Digital Boomers See the Benefit of Technology in Various Categories
7 in 10 Digital Boomers are curious about new tech, devices, and apps and most look forward to embracing new tech that can improve their lives.
Top Problems US CEOs Want Marketing to Solve
US CEOs at large companies (at least $250 million in annual revenues) identify the top five problems they want...
Agencies’ Most Important Industry Trends in 2024
The trends that agency executives see as being most impactful to the industry and/or their clients in 2024: AI-powered...
Brand Interactions: Cool or Creepy?
Adults around the world rate the following brand interactions as creepy or cool: "Personalized birthday offer"...
Holiday 2023 Data Hub [Updated]: Results Recap
Holiday season spending met the NRF’s expectations.
Programmatic Advertisers in the US Look to Prioritize Performance
Around half of advertisers include programmatic across all campaign types (upper, mid, and lower funnel).
Advertisers’ Budget Allocation for Targeting Data Types
The expected share of budgets to be allocated to the following data types for targeting in 2024: Contextual data...