More than 6 in 10 advertisers expect to increase their use of contextual data this year.
Search Results
US Consumers’ Main Attention-Grabbing Ad Medium
US consumers indicate the main advertising channel that grabs their attention, comparing results from 2023 with those...
Digital Boomers See the Benefit of Technology in Various Categories
7 in 10 Digital Boomers are curious about new tech, devices, and apps and most look forward to embracing new tech that can improve their lives.
Holiday 2023 Data Hub [Updated]: Results Recap
Holiday season spending met the NRF’s expectations.
US Offline Media Spending Review and Outlook, 2023-2024
The percentage change in spending on US offline media in 2023 and the forecast for 2024, covering the total and the...
Podcast Spending Expected to Rise as Marketers See It as Under-Advertised
Podcasts are perceived to be better than streaming music and radio for unduplicated reach and reaching affluent audiences.
Programmatic Advertisers in the US Look to Prioritize Performance
Around half of advertisers include programmatic across all campaign types (upper, mid, and lower funnel).
These Are Americans’ Most Common Entertainment Activities
Music is about twice as popular as spoken word audio, and non-console-based games are likewise about twice as popular as console-based games.
Advertisers’ Budget Allocation for Targeting Data Types
The expected share of budgets to be allocated to the following data types for targeting in 2024: Contextual data...
Consumers Like to Spend on Apparel, and Will Take Their Time to Do So
More than 7 in 10 prefer to take their time when shopping for clothing online rather than get through the process as quickly as possible.
Where is Ad Avoidance Most Prevalent?
Many viewers say they take action to avoid ads on free with-ads video services such as YouTube.
Media Audiences: Which Pandemic-Driven Changes Are Here to Stay?
Certain shifts observed during the pandemic have begun to revert to earlier trends, while others are solidifying.