The shares of US adults who say each of the following has a positive effect on the way things are going in the country...
Search Results
Results for "category directories"
Programmatic Out-of-Home CPMs, by Venue Category
The average CPM for programmatic out-of-home ads, comparing H2 2023 with H1 2023, overall and for each of the...
Effective Platforms for Small Business Content Repurposing
The platforms that small business owners believe are most effective for content repurposing: TikTok Instagram Websites...
![Holiday 2023 Data Hub [Updated]: Results Recap](https://www.marketingcharts.com/wp-content/uploads/2024/01/NRF-Holiday-Retail-Sales-2002-2023-Jan2024-300x167.png)
Holiday 2023 Data Hub [Updated]: Results Recap
Holiday season spending met the NRF’s expectations.
US Out-of-Home Ad Spend Continued Its Growth in Q3, Albeit Slowly
Digital accounted for almost one-third (32%) of OOH ad sales for the quarter.
How Are Shoppers Getting to Product Detail Pages?
More than one-quarter report often arriving at product detail pages from social media.
These Are Perceived to be the World’s Most Innovative Market Research Suppliers in 2023
Last year’s #1 brand tumbled to the 18th spot this year. Which supplier took its place?
Is the Economic Environment Affecting SMBs’ Planned Tech Investments?
About one-quarter of SMBs said they’ve cut their tech investments or plan to do so in the next 6 months.
SMBs Are Feeling Better About Their Marketing
Fewer than half (46%) are concerned about marketing their business’ products and services effectively.
Some Americans Are Putting Off Major Purchases
Almost 3 in 10 have put off shopping for an automobile and will wait some time before resuming their search.
SMBs’ Marketing Concerns
The share of SMBs that are very or somewhat concerned about the following, comparing 2023 survey results with 2022 and...
Digital Accounted for One-Third of Growing Out-of-Home Ad Spend in Q2
OOH ad spend continued its ascent, posting the second-largest Q2 on record.