The number of US adults projected to watch the Super Bowl, based on surveys conducted each year from 2016 through 2024.
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Holiday 2023 Data Hub [Updated]: Results Recap
Holiday season spending met the NRF’s expectations.
These Are Americans’ Most Common Entertainment Activities
Music is about twice as popular as spoken word audio, and non-console-based games are likewise about twice as popular as console-based games.
Google’s Top Trending Searches of 2023, and Other Year-in-Review Lists
Disasters – both natural and manmade – topped the lists of top-trending news searches globally and in the US.
US Adults’ Past-Month Entertainment Activities
The share of US adults who said they had done the following in the previous month: Listened to music (e.g., streaming,...
US Out-of-Home Ad Spend Continued Its Growth in Q3, Albeit Slowly
Digital accounted for almost one-third (32%) of OOH ad sales for the quarter.
What US Consumers Like to Spend on the Most
US consumers choose the 3 experiences and things they like to spend on the most from the following list: Clothes and...
More Than 10% of Americans’ Audio Time is Spent Listening to Podcasts
Podcasts now account for more than one-third (36%) of spoken word audio listening time.
US Adults’ Intended Changes to Media Activities
US adults outline whether they planned to increase, make no changes, reduce, or stop the following activities over the...
What Are Brands’ Concerns About Social Media ROI?
It’s hard having to use multiple platforms and keep track of new user and advertising features.
How Are Shoppers Getting to Product Detail Pages?
More than one-quarter report often arriving at product detail pages from social media.
These Are Perceived to be the World’s Most Innovative Market Research Suppliers in 2023
Last year’s #1 brand tumbled to the 18th spot this year. Which supplier took its place?