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Where Are Enterprises Focusing Their Customer Experience Efforts This Year?
The biggest area of increased focus will be reserved for designing and launching new offerings for customers.
The Out-of-Home Advertising Market in the US Continues to Grow
Growth rates have fallen back to earth after a heady couple of years, but the market still expanded last year.
These American Counties Are Showing the Fastest Growth
Eight of the 10 fastest-growing counties between 2022 and 2023 (numerically) were in Texas.
Focus on Influencer Campaign ROI to Grow This Year
Some will prioritize social commerce and improved processes to shorten the path between content and purchase.
Instagram Makes Gains Among Teens’ Favorite Social Media Platforms, Overtaking Snapchat
Instagram and Snapchat have divergent trends that recall… the Fall of 2015?
As Podcast Listening Grows, More Women Tune In
Some 45% of women ages 12 and older listened to podcasts in the past month, just shy of the comparable share of men (48%).
Likely Voters Report Influence of Out-of-Home Ads on Decisions
OOH political ads are appealing because they’re not as interruptive as other formats.
Instagram Makes Gains Among Teens’ Favorite Social Media Platforms, Overtaking Snapchat
Instagram and Snapchat have divergent trends that recall… the Fall of 2015?
As Podcast Listening Grows, More Women Tune In
Some 45% of women ages 12 and older listened to podcasts in the past month, just shy of the comparable share of men (48%).
Likely Voters Report Influence of Out-of-Home Ads on Decisions
OOH political ads are appealing because they’re not as interruptive as other formats.
How Did Video Ad Completion Rates Fare Last Year?
Completion rates were higher on desktops than on mobiles, but click-through rates (CTRs) were generally higher on mobiles than desktops.
Videogame Advertising Touted for Its Effectiveness
Gaming is ranked second only to social media among digital media types for driving advocacy.
Social Media’s Reach Among the US Population Seems to Have Plateaued
Some 82% of Americans ages 12 and up report using social media, the 4th consecutive year in which that’s been the case.
Brands Aren’t Just Targeting Young People with Influencers
Youth are still the predominant target for influencers, but as the industry matures, the target audience may be shifting.
Inaccurate Information Roils B2B E-Commerce Sites
More than 9 in 10 B2B buyers encounter at least one reason that prevents them from placing orders online.
Advertisers Tout CTV’s Value Across the Funnel
About half are using CTV to achieve lower-funnel objectives.
Here’s How Social Media Marketers Spend Their Time
Social media marketers wish they had more time to respond to customers and to engage in strategic planning.
Almost 6 in 10 Subscribers Have Canceled a Service Due to a Price Hike
Some 57% of subscribers have canceled a service due to a recent price hike.
Search Remains Tops, but Brand Discovery Channels Are Evolving
A sizable share of Gen Z consumers around the world are using AI tools to find information online.
Audience Engagement with Webinars Grew Last Year
The number of unique interactions per attendee increased by 8% year-over-year.
US B2B Exhibition Industry Nears Pre-Pandemic Levels
The number of exhibitors has recovered a little faster than the number of attendees.
Pay-TV Providers Register Substantial Subscriber Losses… Again
The number of pay-TV subscribers shrunk by more than 22% in the 5-year period from 2018-2023.
Which Product Recommendation Sources Do Consumers Trust the Most?
Half of consumers trust product recommendations from a specific store or website’s AI tools based on their purchase history.
CPG Advertisers Are Spreading Their Retail Media Spending Across Several Networks
The biggest challenge in working with RMNs among the brand advertisers surveyed is a lack of collaboration with retailers.
Global Media Price Inflation to Dip Slightly This Year
While TV ad inflation is projected to grow this year on a global scale, TV will remain in a deflationary environment in the US.