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4 Data Points About Mobile App User Acquisition & Spending

4 Data Points About Mobile App User Acquisition & SpendingUS iPhone users are expected to spend $63 per device this year on premium apps and in-app purchases. How much will it cost to acquire a user?November 10, 2017

A few studies have recently been released looking at the mobile app user market, not from a time spent basis (see here for the latest), but from an acquisition and spend standpoint. In this article, we highlight 4 data points from these studies along with... READ MORE
The Fortune 500 Increasingly Embraces YouTube & Instagram

The Fortune 500 Increasingly Embraces YouTube & InstagramLinkedIn remains the most popular social platform for the Fortune 500. One in 10 uses Snapchat.

The majority (53%) of Fortune 500 companies are now actively using Instagram, marking the 5th consecutive year of increases in the platform’s use by these companies, according to the latest annual analysis of Fortune 500 corporate social media usage... READ MORE
Few Americans Think That Social Platforms Care About Their Users

Few Americans Think That Social Platforms Care About Their UsersGoogle is more trusted than Facebook and Twitter.November 9, 2017

There’s a pervasive feeling of skepticism about social platforms’ positive role in the world and attitudes towards their users, per results from a recent Harvard-Harris Poll [pdf]. Just 13% of the more than 2,000 registered voters surveyed said... READ MORE
Digital Media Buyers Concerned With Fraud & Brand Safety, But ROI Comes First

Digital Media Buyers Concerned With Fraud & Brand Safety, But ROI Comes FirstAdvertisers are skeptical about social platforms' ability to deliver a brand-safe environment.

Advertising in a brand-safe environment positively impacts a number of areas ranging from audience quality to brand equity, brand lift, and ROI, according to the vast majority of digital and mobile advertisers surveyed by Trusted Media Brands and Advertiser... READ MORE
1 in 4 Americans Thinks Facebook is “Cool”

1 in 4 Americans Thinks Facebook is “Cool”A look at the public's attitudes towards Facebook and other big tech companies.November 8, 2017

Facebook is useful as a communications tool, but it’s not perceived to be cool and few people think it’s safe from hackers. Those are among the perceptions uncovered by The Verge in a survey of the public’s attitudes towards the big tech... READ MORE
Here’s Why People Say They’d Break Up With Brands

Here’s Why People Say They’d Break Up With BrandsBe careful about how you use personal data, and don't leave them hanging, consumers warn.

Data may fuel marketing strategies today, but marketers have to be very careful about how they use customer data. A new report [download page] from SAP Hybris finds people saying that the use of their data without their knowledge is the leading reason they... READ MORE
Proof That CMOs’ Influence is Growing? More Are Among Their Companies’ Highest-Paid Employees

Proof That CMOs’ Influence is Growing? More Are Among Their Companies’ Highest-Paid EmployeesMedian total compensation for top marketing executives disclosed in public filings grew by 24% during the 5-year period of analysis.November 7, 2017

The CMO’s role is expanding, and leading marketers are taking on more responsibility for revenue and growth while building a more influential role in strategic decision-making. With survey results show that CMOs have strong leadership aspirations, now... READ MORE
1 in 7 Women in the US Accesses the Internet Only Via Mobile Devices

1 in 7 Women in the US Accesses the Internet Only Via Mobile DevicesMobile-only internet access is generally higher among women than men, but doesn't seem correlated with age.

Mobile users in the US spend around 2-and-a-half hours per day with their devices, a figure that is creeping up on TV viewing time and that is one of the highest averages across key markets. That’s according to a recent report [download page] from... READ MORE
Agencies: Clients Not Fully Using Available Tools, Unaware of Best Techniques

Agencies: Clients Not Fully Using Available Tools, Unaware of Best TechniquesWhile agencies say their clients are using account-based marketing, they have a need for more education on the topic.

It’s not that clients are unwilling to invest in new technologies. It’s that they’re not fully utilizing the tools they have to improve and monitor ROI, according to advertising professionals surveyed by Demandbase. The inability to fully... READ MORE
Data Shows Restaurants Should Target Movers With Paid Search

Data Shows Restaurants Should Target Movers With Paid SearchMovers are almost twice as likely as average to conduct a "near me" search.

Roughly 1 in 8 Americans tend to move in any given year, according to Census Bureau data. Research has shown that movers tend to be big spenders, and are quite liberal with their brand loyalties, in the sense that they’re prone to switching service... READ MORE
Targeted Interactive Content A Key ABM Offering

Targeted Interactive Content A Key ABM OfferingWhich types of content offers and experiences being offered as part of ABM initiatives?November 3, 2017

B2B marketers are still in the early stages of rolling out their account-based marketing (ABM) strategies and continue to prioritize traditional demand generation efforts over ABM, per research from Demand Gen Report [download page]. Even so, roughly... READ MORE
B2B Paid Search Slowly Gravitates Towards Smartphones

B2B Paid Search Slowly Gravitates Towards SmartphonesCosts-per-click declined for B2B advertisers on both Google and Bing.November 2, 2017

B2B advertisers continue to see most of their Google paid search clicks coming from desktops, but the device mix is slowly shifting towards smartphones. The latest quarterly Paid Search Trends report [download page] from iProspect shows that 42% of Google... READ MORE
What Makes For A Great E-Commerce Experience?

What Makes For A Great E-Commerce Experience?The basics are key. Individualization helps too - but don't misuse customer data.November 1, 2017

When it comes to a great online experience, shoppers primarily have two things in mind: speed; and ease. That’s according to a new study from Cloud IQ and is backed up by other research into consumers’ perceptions of the online experience. In... READ MORE
Affluents Want Their Brand Loyalty Recognized

Affluents Want Their Brand Loyalty RecognizedA majority of affluents around the world say they're less loyal to brands than they used to be.

Affluents in the US are estimated to make $335 billion in discretionary purchases this year, per recent YouGov data, making this a lucrative audience for brands. While research has suggested that higher-income consumers are more likely to be brand-loyal,... READ MORE
Children Are Increasingly Growing Up With Mobile Devices, Not TV Screens

Children Are Increasingly Growing Up With Mobile Devices, Not TV ScreensParents report that their children ages 5-8 spend as much time with mobile devices as they do watching TV.

Virtually all children ages 0-8 live in households that have a mobile device, and that is clearly having an effect on media use, per results from a Common Sense Media study. The research details a striking shift in screen use over the past few years:... READ MORE
How Enterprise Organizations Are Enhancing Data-Driven Marketing

How Enterprise Organizations Are Enhancing Data-Driven MarketingPredictive analytics is a key trend these days.October 30, 2017

Companies at the highest levels of digital maturity – numbering about 1 in 4 enterprise organizations across North America and Europe – rely on data “as a foundation for all of their digital efforts,” says Adobe in its 2017 Digital... READ MORE
Who Plans Their Purchases? Parents, Online Shoppers

Who Plans Their Purchases? Parents, Online ShoppersParents aren't only researching pricier purchases - many claim to research all of their purchases.

Targeting impulse shoppers? They’re more likely to be found in-store than online, and they’re less likely to have kids in the household, according to a study from Valassis [download page]. Based on a survey of 1,400 adults, the report indicates... READ MORE
Halloween Spending Expected to Climb to Another Peak

Halloween Spending Expected to Climb to Another PeakCelebrants expect to spend an average of $86 each, with most of that going to candy and costumes.

An estimated 179 million Americans will celebrate Halloween this year, according to a recent report from the NRF. Total Halloween-related spending is expected to reach $9.1 billion, the highest amount in the NRF survey’s history, and representing a... READ MORE
B2B Marketers Shift Priorities From Generating Leads to Converting Them

B2B Marketers Shift Priorities From Generating Leads to Converting ThemOpportunities and pipeline are now the most-used metrics, but those using revenue as their primary measure of performance are more likely to expect budget increases.October 27, 2017

B2B marketers this year are more interested in converting leads to customers than in generating more leads and demand, a reversal from last year, when the opposite was true. That’s according to the latest annual State of Pipeline Marketing Report... READ MORE
What Areas Are Marketers Testing to Improve Conversion Rates?

What Areas Are Marketers Testing to Improve Conversion Rates?Paid search testing is becoming more popular this year.

Virtually all in-house marketers conduct tests of some kind to improve conversion rates, and they’re doing so more than ever, according to a study from Econsultancy and RedEye. Most commonly, marketers are carrying out tests on their websites, with 82%... READ MORE
The B2B CMO’s Growth Strategy Turns Audience-Centric Over Product-Centric

The B2B CMO’s Growth Strategy Turns Audience-Centric Over Product-CentricB2B CMOs see customer experience as their top strategy influencer.October 25, 2017

B2B CMOs around the world are focusing on new buyers and new markets over new offerings when it comes to their growth strategies, a new study from SiriusDecisions has found. That an enhanced customer experience is seen to have the biggest influence on growth... READ MORE
These Are the Brands Considered Most “Relevant” by Americans in 2017

These Are the Brands Considered Most “Relevant” by Americans in 2017The Big 4 make their presence felt in these rankings - with one exception.

Another day, another brand ranking. Or so it seems. But here’s another chance for some of the Big 4 to assert their dominance once again, courtesy of Prophet’s latest Brand Relevance Index, which measures brands across 4 characteristics generally... READ MORE
2017 Deliverability Benchmark Report

2017 Deliverability Benchmark ReportReturn Path's study analyzes global inbox placement rates and provides benchmarks across countries and industries.October 24, 2017

[Sponsored by Return Path] For email marketing, reaching the inbox is the first and biggest challenge marketers need to overcome. Unfortunately, many are struggling with this crucial step. Globally, one in five emails are missing the inbox. With 20 percent... READ MORE
Pay-TV Penetration Said to Drop Below 8 in 10 TV Households

Pay-TV Penetration Said to Drop Below 8 in 10 TV HouseholdsTwo-thirds of non-subscribers previously had a pay-TV service.

Some 79% of US TV households subscribe to a pay-TV service, down from 82% last year, reports Leichtman Research Group (LRG) in a recent study. That’s down from a survey peak of 88% registered in 2010, as cord-cutting continues apace. In fact, recent... READ MORE
Americans’ Data Privacy Concerns Continue

Americans’ Data Privacy Concerns ContinueHalf of North Americans are concerned about the level of control exerted by social platforms over what people see in their feeds.

Four in 10 consumers around the world are concerned with the amount of personal data that companies have on them, reports Kantar TNS in its annual Connected Life study, which is based on a survey of 70,000 consumers across 56 countries. Levels of concern... READ MORE
Research Suggests Sticking to 1 or 2 Conversion Rate Optimization Methods Might Be Too Complacent

Research Suggests Sticking to 1 or 2 Conversion Rate Optimization Methods Might Be Too ComplacentMost are using A/B testing - but what about other methods such as customer journey analysis, usability testing, and website personalization?October 23, 2017

Most company marketers around the world continue to be believe that conversion rate optimization is either crucial (50%) or important (38%) to their overall digital marketing strategy, according to the 9th annual Conversion Rate Optimization (CRO) report... READ MORE
Mobile’s Share of Internet Use in Key Markets Has Doubled Since 2011

Mobile’s Share of Internet Use in Key Markets Has Doubled Since 2011No surprises here: mobile's forecast to grab an even larger share of internet use and digital ad spend in the coming years.

Don’t expect mobile devices’ influence in digital consumption and advertising to stall anytime soon. With smartphone penetration expected to climb to 2 out of every 3 people in 52 key countries by next year, digital media will continue to skew... READ MORE
How Many Americans Are Sports Fans?

How Many Americans Are Sports Fans?There's been a decline in pro football's fan base (hello, politics), but it remains one of the most popular sports in America.

College football is now almost as popular as professional football in the US, finds Gallup in newly-released survey results. The study indicates that there’s been a substantial decline over the past 5 years in the number of pro football fans, down from... READ MORE
Two-Thirds of B2B Marketers Are Testing Content Personalization

Two-Thirds of B2B Marketers Are Testing Content PersonalizationB2B marketers are focusing on measuring conversions, but say they're limited by lack of sales follow-up and long sales cycles.October 20, 2017

Some 68% of B2B marketers are testing out personalization of content or offers, according to a Chief Marketer survey [download page], perhaps in an effort to counter challenges with engagement. The primary form of personalization being tested by respondents... READ MORE
Here’s How People Think Their Video Habits Will Change In the Next 5 Years

Here’s How People Think Their Video Habits Will Change In the Next 5 YearsVirtual reality viewing is coming - and it could "reignite the campfire experience of TV."

More than three-quarters of people in several countries across the world believe that their video viewing habits will change in the coming 5 years. That’s according to the latest TV and Media Report [pdf] from Ericsson ConsumerLab, which surveyed... READ MORE
How Are Teens Spending Money?

How Are Teens Spending Money?More than one-fifth of US teens' spending goes to food and restaurants.October 19, 2017

Teens in the US dedicate around 40% of their spending to clothing, accessories and footwear, with another fifth going to food, according to the latest biannual Taking Stock With Teens survey from Piper Jaffray. Both average-income and upper-income teens... READ MORE
Shoppers Go Online For Variety, In-Store For Service

Shoppers Go Online For Variety, In-Store For ServiceSight and Touch elevate the in-store experience, shoppers say, but they're more mixed on the impact of Sound.

Shoppers still prefer the in-store experience to the online one across electronics (66%), fashion (74%) and home improvement (76%), according to a study from TrendSource [download page]. An overwhelming majority of respondents believe that the store... READ MORE
Most Marketers Want to See ROI From MarTech Investments Within 6 Months

Most Marketers Want to See ROI From MarTech Investments Within 6 MonthsThe vast majority of marketers say that the ROI from their investments is increasing. And despite some budget challenges, they're planning to spend more in the coming year.

The most important goal of a marketing technology strategy is to increase marketing ROI, according to a new report [download page] from Ascend2 and its Research Partners. But how long should it take from implementation to return? For about two-thirds of... READ MORE
4 Tips to get Up To 37% better CPIs with Instagram’s Story App Install Ads

4 Tips to get Up To 37% better CPIs with Instagram’s Story App Install AdsBamboo highlights the most important lessons for performance advertisers before including Story app install ads in their acquisition playbook.October 17, 2017

[Sponsored and Written by Bamboo] Just a few months ago, Facebook added the “app install” objective to Instagram Stories ads. In a world of shrinking attention spans and in-the-moment content, Instagram Stories ads present app advertisers a... READ MORE
Netflix Surges Past 100M Paid Memberships, Now Has More Internationally Than in the US

Netflix Surges Past 100M Paid Memberships, Now Has More Internationally Than in the USNetflix's paid memberships outside the US have doubled in the past 2 years. Larger investments in original content seem likely to pay off in more subscriptions.

Netflix’s international business has overtaken its domestic one for the first time in paid membership, according to the streaming giant’s latest earnings report [pdf]. The subscription video-on-demand (SVOD) service added almost 5 million paid... READ MORE
Snapchat Furthers Its Lead As Teens’ Favorite Social Platform, BUT…

Snapchat Furthers Its Lead As Teens’ Favorite Social Platform, BUT…Snapchat is easily the favored platform for teens, but is it the best way to market to them?October 16, 2017

Snapchat is enjoying a strong run as teens’ favorite social network, according to the latest bi-annual survey from Piper Jaffray. With 47% of teens calling it their single favorite platform, Snapchat’s been at the top in this survey for 2 full... READ MORE
Personal Familiarity With Brands Impacts B2B Buyers’ Business Decisions

Personal Familiarity With Brands Impacts B2B Buyers’ Business DecisionsA majority of B2B buyers say their employees receive personal incentives from business vendors.

The more likely a B2B buyer has a personal engagement with a brand, the more likely the buyer is to buy that brand for their business, finds a report from Merkle Loyalty Solutions [download page]. The survey of 200 B2B buyers in the North America and UK... READ MORE
B2C Marketers’ Interest in Amazon Advertising Grows

B2C Marketers’ Interest in Amazon Advertising GrowsB2C marketers are more likely to say they'll increase their ad spend on Amazon than on any other platform identified.

Amazon’s US advertising revenue is expected to reach $1.65 billion this year, according to recent eMarketer estimates, before almost doubling to $3.2 billion in 2019, at which point its ad revenues are expected to be as large as Snapchat and Twitter,... READ MORE
Rising Programmatic TV Investments Have Better Targeting in Mind

Rising Programmatic TV Investments Have Better Targeting in MindFirst-party data will help derive better insights, marketers say.

Programmatic TV is mainstream, declares Adobe Digital Insights (ADI) in a recent study that surveyed more than 400 US and UK professionals from agencies and brands. These executives, who are decision-makers for placement of TV or digital media marketing,... READ MORE
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