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Email The Digital Leader For Retail SMBs’ Customer Acquisition and Retention

Email The Digital Leader For Retail SMBs’ Customer Acquisition and RetentionSearch and social are also strong performers, though one seems to command much larger budgets.July 1, 2016

Email continues to be a powerhouse digital marketing channel, according to a recently-released WBR Digital whitepaper presented in conjunction with Emarsys. Based on a survey conducted by eTail of 254 retail professionals at companies with less than $100... READ MORE
What Does It Take to Get the Customer Experience Right?

What Does It Take to Get the Customer Experience Right?Responsiveness and cross-channel consistency continue to be key themes in the customer experience.June 30, 2016

Customer experience continues to be a hot topic, having recently been deemed marketers’ single “most exciting opportunity” of 2016 (as it was in 2015, and in 2014!). Now, a couple of new studies delve into the areas that marketers believe... READ MORE
Adults Say They Turn to YouTube For Branded Video Content

Adults Say They Turn to YouTube For Branded Video Content"Die hard" YouTube users skew young. But many are also parents.

It’s hardly surprising that YouTube would be the preferred destination for consumers looking to watch videos uploaded by people. Perhaps more interestingly for marketers, it’s also adults’ preferred choice for watching videos uploaded by... READ MORE
1 in 4 Conversations About Brands Reference Online Content

1 in 4 Conversations About Brands Reference Online Content30% of Asian-Americans' conversations about brands reference digital content. June 29, 2016

Face-to-face is still the dominant form of word-of-mouth, accounting for 72% of brand-related conversations last year, according to a report [download page] from Engagement Labs. While online conversations about brands has grown in recent years, the study... READ MORE
Here Are the Top Reasons Why News Consumers Install Ad Blockers

Here Are the Top Reasons Why News Consumers Install Ad BlockersYoung Millennials (18-24) are more likely to consume news via social media than on TV.

News consumers who use ad blockers primarily install them because they’re fed up with the volume and distracting nature of ads in general. However, as results from Reuters Institute’s 2016 “Digital News Report” [pdf] attest, privacy... READ MORE
US Email Open and Click Rates, by Hour Scheduled, in 2015

US Email Open and Click Rates, by Hour Scheduled, in 2015Which times of the day see the best response rates? June 28, 2016

MailerMailer has dug into its customer data and released its 16th annual “Email Marketing Metrics Report” analyzing results from almost 1 billion opt-in newsletters. Although there’s rightly a debate to be had on the usefulness of studies... READ MORE
Almost Half of America’s Gen Z Population Belongs to A Minority Group

Almost Half of America’s Gen Z Population Belongs to A Minority GroupMinorities comprise more than 45% of young Millennials (18-24) in the US.

Asian-Americans were again the fastest-growing minority group in the US last year, marking the fourth consecutive year in which their population growth has outpaced that of Hispanic Americans, reports the Census Bureau in newly-released estimates. In fact,... READ MORE
Which In-Store Personalization Tactics Are Creepy? And Which Are Cool?

Which In-Store Personalization Tactics Are Creepy? And Which Are Cool?Shoppers haven't changed their minds much about the creepiness of some tactics. June 27, 2016

Consumers are generally fine with the ability to scan a product on their mobile device to see product reviews and recommendations, according to a study from RichRelevance. But the second annual “Creepy or Cool?” survey finds continued opposition... READ MORE
4 in 10 US Households Own An OTT Streaming Device

4 in 10 US Households Own An OTT Streaming DeviceNew data suggests that roughly 1 in 5 US households have a Roku streaming device.

The average household has 10 active devices with access to the internet, according to recently-released data from comScore, and that figure rises to an impressive average of 19 devices among households with at least 4 people. While computers (97%) and phones... READ MORE
How Average Global CPMs Compare Across Social Networks

How Average Global CPMs Compare Across Social NetworksLinkedIn is a "premium platform for advertisers," according to a recent study.June 24, 2016

Average CPMs were lower on Instagram ($4.44) than on Facebook ($5.75) on a global basis in Q1, reports Salesforce Marketing Cloud [download page] in an analysis of hundreds of millions of impressions and engagements from Marketing Cloud customers using its... READ MORE
In-Person Interactions Matter in Financial Services

In-Person Interactions Matter in Financial ServicesIn-person interactions continue to be important in banking and investment advice, studies find.

The physical in-person experience is still critical for financial services interactions, according to a recent report [download page] from Nielsen. In fact, in-person interactions are the most heavily used touch points for consumers when opening a deposit... READ MORE
Millennials Rely on W-O-M More Than Other Adults When Researching Consumer Goods

Millennials Rely on W-O-M More Than Other Adults When Researching Consumer GoodsWhen making purchase decisions, though, adults trust online reviewers more than friends and family to provide the most accurate information.June 23, 2016

Consumers across generations are most likely to use online product reviews to research a consumer goods product or brand before buying, according to a Salesforce Research report [pdf]. Based on a survey of more than 2,000 US adults, the study shows that... READ MORE
Here Are The Institutions Americans Trust The Most – And Least

Here Are The Institutions Americans Trust The Most – And LeastTrust in institutions remains very low.June 22, 2016

US consumers have little trust in most institutions, reports the Global Research Business Network (GRBN) in recently-released study results. Based on US respondents from a 7-country survey covering more than 9,000 respondents, the research indicates that... READ MORE
Consumers Sound Off on Automatic Audio in Mobile Video Ads

Consumers Sound Off on Automatic Audio in Mobile Video AdsAbout 3 in 4 say they turn off mobile video ads where the sound plays automatically.

Almost 2 in 3 internet users aged 11 and older watch more than 3 videos per week on their mobile devices, says Unruly in announcing the results of a survey of 6,000 respondents across 11 countries. That includes more than 7 in 10 respondents surveyed in the... READ MORE
Global Newspaper Circulation and Advertising Trends in 2015

Global Newspaper Circulation and Advertising Trends in 2015Newspapers' fortunes vary significantly by region. Here's a look at those trends.June 21, 2016

Audiences are contributing a larger share of newspapers’ revenues on a global basis, according to the latest annual World Press Trends survey issued by the World Association of Newspapers and News Publishers (WAN-IFRA). After surpassing advertising in... READ MORE
US Facebook Advertising CPM and CTR Benchmarks, by Industry, in Q1 2016

US Facebook Advertising CPM and CTR Benchmarks, by Industry, in Q1 2016The travel industry's CTR was more than double the US average.June 20, 2016

Facebook advertising CPMs grew by 86% year-over-year in Q1 2016 to exceed $7 in the US, according to the Advertising Index Q1 2016 Report [download page] from Salesforce Marketing Cloud. Average CPMs and CPM growth were higher within the US than on a global... READ MORE
Friday Research Wrap, 6/17/16

Friday Research Wrap, 6/17/16A round-up of interesting data from recently-released research.June 17, 2016

Millennials (19-35) tend to be more trusting than older generations when it comes to institutions safeguarding their personal data, per recently-released survey results from Gallup. In fact, Millennials displayed more trust than the average of other... READ MORE
Father’s Day Spending Expected to Hit New High

Father’s Day Spending Expected to Hit New HighMore than 3 in 4 US adults plan to celebrate Father's Day this year.

More than 3 in 4 US adults plan to celebrate Father’s Day this year, with celebrants expecting to each spend roughly $126 on gifts, according to a recent NRF survey. That per-celebrant average is the highest in the survey’s history, as is the... READ MORE
Consumers Rank Their Most Important Features of A Great E-Commerce Site

Consumers Rank Their Most Important Features of A Great E-Commerce SiteWhy are shoppers abandoning carts and e-commerce sites? June 16, 2016

The most important aspect of a great e-commerce website is its usability and functionality, according to a survey of more than 1,000 US adults from SUMO Heavy. Responsive site speed is also important, while visual content gets the nod over written content,... READ MORE
How Much Should Consumer Time Factor Into Media Spending?

How Much Should Consumer Time Factor Into Media Spending?Most media mix decisions aren't based primarily on how much time consumers spend on various channels. Perhaps that's a good thing.

Consumers’ media consumption habits have shifted in recent years, most notably towards digital channels, and mobile in particular. One oft-cited slide included in Mary Meeker’s annual State of the Internet presentations compares time spent with... READ MORE
Almost 2 in 3 Connected Device Owners Find Mobile Ads Annoying

Almost 2 in 3 Connected Device Owners Find Mobile Ads AnnoyingMobile ads are seen as more intrusive than TV ads.

Connected device owners (Americans aged 13 and older who own a tablet, smartphone or streaming-capable device) have fairly negative views of mobile advertising, per the results of a Nielsen survey. In fact, they’re more than 5 times as likely to agree... READ MORE
US Online and Traditional Media Advertising Outlook, 2016-2020

US Online and Traditional Media Advertising Outlook, 2016-2020Media advertising market sizing and spending outlook for digital, TV, radio, magazines, newspapers, out-of-home, and cinema.June 14, 2016

PwC has issued its latest annual Entertainment & Media Outlook report, containing projections for online and offline media advertising markets through 2020. The outlook for traditional media advertising is similar to previous forecasts in that TV and... READ MORE
Buy Buttons Facing Low Consumer Usage and Interest

Buy Buttons Facing Low Consumer Usage and InterestNewer retail technologies such as in-store beacons are facing an uphill battle.

About one-third of US online shoppers say that social networking sites influence their purchasing decisions, according to the latest annual Pulse of the Online Shopper study from UPS and comScore. On the heels of Twitter’s announcement that it is... READ MORE
Companies’ CSR Efforts Important to Young Employees

Companies’ CSR Efforts Important to Young EmployeesAround half of employees said they would share their CSR efforts on social media using designated company hashtags.June 13, 2016

Some 58% of adults (20+) employed at companies with at least 1,000 employees consider a company’s social and environmental commitments when deciding where to work, and that figure rises to 68% of young Gen Xers (36-44) and 79% of Mature Millennials... READ MORE
Snapchat User Forecast Sees Strong Youth Skew Continuing Through 2020

Snapchat User Forecast Sees Strong Youth Skew Continuing Through 2020The 18-34 group comprises more than 60% of all US Snapchat users.

Snapchat’s US monthly user base is projected to grow by 27.2% this year to 58.6 million, surpassing Twitter (56.8 million) and Pinterest (54.6 million), per a new eMarketer forecast. While it’s already the major social platform with the biggest... READ MORE
And The Top Driver of Loyalty Program Member Satisfaction Is…

And The Top Driver of Loyalty Program Member Satisfaction Is…Brand alignment is the most important attribute on average. What about for specific sector programs?June 10, 2016

Few US and Canadian loyalty program members are very satisfied with their program experience, per results from a Bond Brand Loyalty study [download page] produced in association with Visa. Based on a survey of 12,000 US and 7,000 Canadian consumers, the... READ MORE
2 in 3 US Execs Say Inaccurate Data Harms Customer Trust

2 in 3 US Execs Say Inaccurate Data Harms Customer TrustAre executives sufficiently concerned about consumer privacy?

Only about 1 in 4 executives at large US-based firms are highly satisfied with their organization’s ability to extract value from data, though an additional 49% are somewhat satisfied, per results from a Forbes Insights and Acxiom survey [download... READ MORE
Top 10 Marketing Charts of the Month – May 2016

Top 10 Marketing Charts of the Month – May 2016Our top 10 charts of the month, as determined by you, our readers. June 9, 2016

This month’s quick-hit set of top charts includes the following topics: number of Millennials in the US; digital ROI measurement; CMOs’ greatest strengths; streaming vs. pay-TV; views on advertising; B2B decision-making departments; B2B tech... READ MORE
B2B Content Marketers See Bigger Role Coming For Social and Video

B2B Content Marketers See Bigger Role Coming For Social and VideoProducing quality content continues to be a challenge.

More than 8 in 10 B2B marketers around the world invest in content marketing, and more than three-quarters of those not currently using content marketing plan to do so in the next 12 months. That’s according to a new study [download page] from Regalix,... READ MORE

Top 10 Multi-Platform Real Estate Websites – May 2016

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Each month, Hitwise measures more... READ MORE

Top 10 Multi-Platform Print Media Websites – May 2016June 7, 2016

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Each month, Hitwise measures more... READ MORE

Top 10 Multi-Platform TV Websites – May 2016

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Each month, Hitwise measures more... READ MORE

Top 10 Multi-Platform Multimedia Websites – May 2016

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Each month, Hitwise measures more... READ MORE
Where Social Media Efforts Are Trending, According to 5,000+ Marketers

Where Social Media Efforts Are Trending, According to 5,000+ MarketersIs Snapchat gaining steam with marketers? What about live video?

9 in 10 marketers say that social media is important to their business, with the most commonly cited benefits being increased exposure and traffic, according to the 8th annual Social Media Marketing Industry Report from Social Media Examiner. Based on a... READ MORE
Roughly Half of Desktop Display Ads in the US Were Viewable in Q1

Roughly Half of Desktop Display Ads in the US Were Viewable in Q1Only about 4 in 10 video ads globally were viewable in Q1.June 6, 2016

The majority of desktop display ads worldwide were not viewable in Q1 2016, reports comScore in its recently-released Global Advertising Benchmarks [download page]. Viewability across the countries tracked ranged from a low of 39% in Australia to a high of... READ MORE
The 10 Cities Where Auto Purchase Loan Requests Skew Most Towards Youth

The 10 Cities Where Auto Purchase Loan Requests Skew Most Towards YouthAmong the US' top 50 cities, LendingTree says more than one-third of auto purchase loan requests are now submitted by 18-34-year-olds.

Millennials are starting to buy cars again – or at least their share of auto loan requests is climbing, per a recent report from LendingTree. Based on an analysis of auto purchase loan requests submitted in the US’ top 50 cities, LendingTree... READ MORE
Friday Research Wrap, 6/3/16

Friday Research Wrap, 6/3/16A round-up of interesting data from recently-released research.June 3, 2016

Alphabet is the world’s largest media owner, reports Zenith in its latest annual ranking of the top global media owners. With an estimated $60 billion in media revenues, Alphabet boasts 166% more media revenues than its closest competitor, Walt Disney.... READ MORE
How-To Videos the Most Common Marketing Video Type Among SMBs

How-To Videos the Most Common Marketing Video Type Among SMBsProduct/service overview videos are slightly more popular than brand storytelling videos. Is that a good idea?

Two-thirds of SMBs create marketing videos at least 4 times a year, says Magisto [pdf] in releasing results from a survey of 565 SMBs. The most popular type of video is the how-to/education video, cited by half of respondents to the survey, with product... READ MORE
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