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Netflix Tops Streaming Video Service Satisfaction Ratings

Netflix Tops Streaming Video Service Satisfaction RatingsTV is the most popular device for streaming video content.September 1, 2016

Streaming video service users are the most satisfied with Netflix, according to the J.D. Power 2016 Streaming Video Satisfaction Study, which notes that Netflix had particularly high scores for performance, reliability and customer service. Hulu, the... READ MORE
These Social Media Behaviors Are Turning Off Your Followers

These Social Media Behaviors Are Turning Off Your FollowersBe promotional, but not too promotional...August 31, 2016

It’s a tough world out there: a recent study from Sprout Social shows that brands need to strike a very delicate balance with their social media promotions or risk losing their followers. Case in point: posting too many promotions is considered the... READ MORE
TV Viewers Say OTT-Like User Interface Could Stem Cord-Cutting

TV Viewers Say OTT-Like User Interface Could Stem Cord-CuttingTV viewers want better content discovery options.

About half of TV content viewers are at least considering changing cable/satellite providers or canceling their service in the next 12 months, per results of a Digitalsmiths survey [download page] of more than 3,000 adults in the US and Canada. Pay-TV... READ MORE
CMOs Still Report Little Impact From Mobile & Social, But Expect Spending Growth

CMOs Still Report Little Impact From Mobile & Social, But Expect Spending GrowthMobile marketing isn't contributing to overall company performance, CMOs say. Maybe a budget hike would help?August 30, 2016

Chief marketing officers in the US remain bullish on the future of mobile and social media marketing, but they’re not so sure about the current impact on the bottom line. That’s according to the latest edition [pdf] of the biannual CMO Survey... READ MORE
CMOs Not Making Headway With ROI Proof. And No More Willing to Use Analytics.

CMOs Not Making Headway With ROI Proof. And No More Willing to Use Analytics.Increased use of analytics is linked to better ability to measure ROI performance.August 29, 2016

CMOs aren’t getting any better at demonstrating the impact of their marketing spending. Case in point: just one-third say they’ve proven the long-term impact of their spending quantitatively, according to the latest CMO Survey [pdf] from Duke... READ MORE
No, Millennials Aren’t Ignoring Your Promotional Emails

No, Millennials Aren’t Ignoring Your Promotional EmailsPromotional emails factor into purchase decisions more for Millennials than for older Americans.

There’s been some buzz about the death of email among America’s youth, but there’s also data to contradict that notion. Here’s one such stat, courtesy of a new Fluent study [download page]: Millennials (18-34) are 63% more likely than... READ MORE
This Type of Smartphone Ad Appeals Most to the Youngest and Oldest Users

This Type of Smartphone Ad Appeals Most to the Youngest and Oldest UsersCoupons and promotions curry favor with Millennials, Gen Xers and Baby Boomers.

There may be more than 50 years separating them in age, but Generation Z (born 1996 and onwards) and the Greatest Generation (born prior to 1946) share at least one similar characteristic: their top reason for taking action on a smartphone ad. Indeed, recent... READ MORE
How Companies Can Stop Customers From Leaving After A Data Breach

How Companies Can Stop Customers From Leaving After A Data BreachCustomers want transparent communications and their losses covered.

Consumers believe that a data breach that exposes personal information is one of the most damaging scenarios possible for an organization’s reputation. But it’s not just a company’s reputation that’s affected: a new study from KPMG... READ MORE
Legacy TV Remains Dominant Screen Activity; Mobile Video to Grow

Legacy TV Remains Dominant Screen Activity; Mobile Video to GrowSocial will make up almost half of smartphone video time within the next decade.August 25, 2016

Consumers’ screen time now totals more than 50 hours a week, says The Diffusion Group (TDG) in announcing the release of new research into smartphone video’s future. Legacy TV continues to be the dominant screen activity, averaging more than 31... READ MORE
The Right People Seen As Important As the Right Technology For Customer Analytics

The Right People Seen As Important As the Right Technology For Customer AnalyticsApparently, larger organizations aren't facing many challenges with their organizational structures when building digital intelligence capabilities.

What has the biggest impact on the ability to use data successfully to understand customers? The right technologies for data collection and analysis are paramount, but having the right people to manage and analyze the data is almost as important, according... READ MORE
Execs Say The Most Critical Success Factors For Effective Marketing Are…

Execs Say The Most Critical Success Factors For Effective Marketing Are…Analytics skills might be tough to find, but they're increasingly deemed critical.August 24, 2016

The presence of analytics skills on the marketing team is viewed as the most critical success factor for effective marketing over the next 2 years, according to a study [download page] from Harvard Business Review (HBR) Analytic Services sponsored by... READ MORE
Facebook Grows As Dominant Content Sharing Destination

Facebook Grows As Dominant Content Sharing DestinationThe vast majority of the most-shared articles seem to have a positive sentiment.

An analysis of the 1 million most shared articles across the major social media platforms has revealed that 9 in every 10 shares occur on Facebook. That’s according to Fractl and BuzzSumo, which teamed up to analyze social sharing between December 2015... READ MORE
Which Tech Companies Have the Strongest Reputations?

Which Tech Companies Have the Strongest Reputations?It's a familiar name at the top.August 23, 2016

The technology industry has improved to an overall strong reputation this year, though it continues to trail other industries such as the industrial, retail, and consumer sectors, reports the Reputation Institute [download page] in releasing its 2016... READ MORE
Pay-TV Subscriber Losses Widen in Q2

Pay-TV Subscriber Losses Widen in Q2Broadband subscriber additions are slowing.

The US’ 11 largest pay-TV providers, which together represent 95% of all subscribers, shed almost 666,000 subscribers in Q2, per Leichtman Research Group (LRG). That’s up from their previous Q2 loss of 545,000 subscribers in 2015, and stands in... READ MORE
So What Do Marketers Think Is the Ideal Channel Mix?

So What Do Marketers Think Is the Ideal Channel Mix?Half of the senior executives surveyed lack confidence that their organization has the optimal media mix between traditional and digital.August 22, 2016

The struggle to optimize the marketing mix across channels has recently been called the biggest challenge facing marketers. Now, a newly-released study [download page] from Millward Brown Digital (MBD) indeed finds that this continues to be a monumental... READ MORE
US Consumers’ Perception of the Advertising & PR Industry Worsens

US Consumers’ Perception of the Advertising & PR Industry WorsensAmericans are as likely to have a negative as a positive view of the advertising & PR industry.

The restaurant and computer industries enjoy the best net perception among US adults, reports Gallup in its latest annual look at US business sectors. The restaurant industry supplanted last year’s leader, the computer industry, with 66% viewing it... READ MORE
Which Digital Ad Personalization Triggers Perform Best?

Which Digital Ad Personalization Triggers Perform Best?Time triggers generated the highest average click-through rates.August 19, 2016

Personalized digital ads deliver 3 times the performance of rich media ads, touts Jivox [download page] in releasing results of an analysis of more than 1 billion of its personalized ad impressions. Comparing the results of its personalized ads to the Google... READ MORE
Here Are The Top Education Keywords in Paid Search

Here Are The Top Education Keywords in Paid SearchPaid search spending in the education vertical is up almost 20% year-over-year through H1.August 18, 2016

Advertisers in the education vertical are targeting users searching for MBAs, according to a recently-released analysis from AdGooroo, a Kantar Media company. The report indicates that the term MBA and its variations accounted for 5 of the top 20 keywords by... READ MORE
US Digital Out-of-Home Media Spending Shows Strong Growth

US Digital Out-of-Home Media Spending Shows Strong GrowthDOOH spending is expected to grow by more than 9% per year through 2020.

US digital out-of-home media revenues climbed by 11% last year to $2.71 billion, representing the fastest growth rate in 5 years and a rebound from the previous year’s sluggish growth rate of 3.1%, reports PQ Media. Digital out-of-home (DOOH) seems to... READ MORE

Top 10 Multi-Platform Real Estate Websites – July 2016

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Each month, Hitwise measures more... READ MORE
What’s Better: A DIY MarTech Stack, or An All-in-One Solution?

What’s Better: A DIY MarTech Stack, or An All-in-One Solution?Survey finds marketers want flexibility from their tech stacks. But does too much flexibility equal too much time?

With the explosive growth of marketing technology solutions, marketers are increasingly being faced with the decision of how to manage an array of vendors and solutions. Or are they? Single vendor solutions promise a wide toolset to satisfy all marketing... READ MORE
Email and Content Marketing Perceived to be Top Lead Gen Tactics

Email and Content Marketing Perceived to be Top Lead Gen TacticsLead gen effectiveness is improving, and marketers are feeling confident.

Email gets yet another accolade, this time in its capacity as a lead gen tactic. A new survey [download page] from Ascend2 and its Research Partners has found that email and content marketing are considered the most effective online tactics for lead... READ MORE

Top 10 Multi-Platform Print Media Websites – July 2016August 16, 2016

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Each month, Hitwise measures more... READ MORE

Top 10 Multi-Platform TV Websites – July 2016

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Each month, Hitwise measures more... READ MORE

Top 10 Multi-Platform Multimedia Websites – July 2016

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Each month, Hitwise measures more... READ MORE
Uh Oh. Mobile App User Retention Rates May Be Worsening.

Uh Oh. Mobile App User Retention Rates May Be Worsening.Almost 2 in 3 app users become inactive within the first 30 days post-download.

It’s hard enough getting your app discovered. But then preventing churn is a whole new ball game. And it’s not getting easier, according to Localytics’ latest annual update on app retention and churn rates. In fact, fully 63% of app users... READ MORE
Top 10 Marketing Charts of the Month – July 2016

Top 10 Marketing Charts of the Month – July 2016Our top 10 charts of the month, as determined by you, our readers.August 15, 2016

This month’s quick-hit set of top charts includes the following topics: traditional TV viewing trends; youths’ biggest purchase influencers; most hated online ads; marketers’ biggest challenge; CMOs’ evolving role; the rise of social... READ MORE
TV Tops Social As Enterprise Marketers’ Leading Near-Term Priority

TV Tops Social As Enterprise Marketers’ Leading Near-Term PriorityEnterprise marketers' top challenges are likely a reflection of their leading strategic priority.

It’s not often that a survey about the future (albeit the near future) comes up with TV as the top response. But that’s the case in a recent study from Clutch and R2i, which asked marketers at enterprise companies to identify their top priority... READ MORE
Digital Customer Service Channels Lagging, Consumers Say

Digital Customer Service Channels Lagging, Consumers SaySocial media isn't a preferred customer service channel, but its usage is increasing.

Companies make it far easier for their customers to pick up the phone and call them with a service issue than to text them or interact with them on social media, according to [download page] the results of a survey from The Northridge Group. And even when... READ MORE
1 in 2 Mobile Users Say They’ve Deleted An App Over Privacy Concerns

1 in 2 Mobile Users Say They’ve Deleted An App Over Privacy ConcernsAlmost half of mobile media users claim to be willing to pay a premium for an app that doesn't share their personal information.

Some 85% of mobile media users across 8 countries report having taken some type of app-related action as a result of concerns over their privacy and security, according to a new report [download page] from the Mobile Ecosystem Forum (MEF), carried out in... READ MORE
Back-to-School Stats & Research Reference

Back-to-School Stats & Research ReferenceA look at BTS spending trends and key data points, as well as links to several related research studies. August 12, 2016

Back-to-school and back-to-college spending is forecast to increase this year, according to various recent reports. While it may seem late for a look at back-to-school trends – which range from mobile shopping to kids’ influence on purchases... READ MORE
Customer-Centricity At the Heart of Digital Strategies, Say Global Execs

Customer-Centricity At the Heart of Digital Strategies, Say Global ExecsDigital technology is disrupting business, but technological ability isn't the top leadership trait. August 11, 2016

Only a bare majority (52%) of business executives worldwide agree that their organization has a clear and coherent digital strategy, according to recently-released results from the 2015 Digital Business Global Executive Survey conducted by Deloitte and MIT... READ MORE
Premium Publishers See Ad Blocking As Major Mobile Challenge

Premium Publishers See Ad Blocking As Major Mobile ChallengePublishers are increasing their mobile inventory, but are facing challenges from ad blockers.

Although ad blocking seems to be more prevalent on desktops than on mobiles (at least within the US), premium publishers aren’t ignoring the challenge of ad blockers when it comes to mobile, per a recent report from AOL Platforms. In fact, ad blocking... READ MORE
Thought Leadership Content: Standing Out in A Sea of Noise

Thought Leadership Content: Standing Out in A Sea of NoisePersonal attributes - such as intellectual curiosity - matter to content consumption. August 10, 2016

Three in 5 executives around the world are at the point where they’re at least sometimes confused or overwhelmed by the amount of content they encounter, finds the Economist Group in new research. But the vast majority of marketers are continuing full... READ MORE
Almost 1 in 5 Americans Visit A Company Page on Facebook Every Day

Almost 1 in 5 Americans Visit A Company Page on Facebook Every DayAdults are more likely to visit a company Facebook page daily than to read or update Twitter with that frequency.

Some 19% of American adults visit a company’s Facebook page each day from a computer, and a similar proportion (17%) do so every day from their mobile phone, according to data released by the Temkin Group. The results of the Q1 survey of 10,000 US... READ MORE
Beer Remains Americans’ Favorite Alcoholic Beverage

Beer Remains Americans’ Favorite Alcoholic BeverageThere's a strong gender disparity in alcoholic beverage preference, though.August 9, 2016

Almost two-thirds (65%) of American adults drink alcoholic beverages on occasion, well within the 55-71% range observed over the past 70-odd years, reports Gallup in newly-released survey data. Among those whose who drink alcohol, the largest proportion... READ MORE
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