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About 6 in 10 US Households Pay For Streaming Video Services

About 6 in 10 US Households Pay For Streaming Video Services Fully 62% of Netflix users say that originals are very important or critical in their decision to keep using the platform.

There are now 250 million households worldwide who pay for streaming video services such as Netflix and Amazon Video, reports Strategy Analytics, and that figure is expected to grow to 300 million by the end of this year and to more than 450 million by 2022.... READ MORE
Retail Marketers Are Doubling Down on Millennials and Gen Z

Retail Marketers Are Doubling Down on Millennials and Gen Z Is this a wise decision? Older generations have much more spending power than their younger counterparts.

Given the longstanding buzz among marketers about Millennials – and now Gen Z – the headline of this article may seem slightly… stale. But it’s nonetheless interesting to see that retail marketers are (continuing?) to shift their... READ MORE
Marketing Budget Trends: 5 Key Points

Marketing Budget Trends: 5 Key Points A deep dive into marketing budgets, including analytics, mobile and social.

CMOs in the US estimate that their marketing budgets have grown on average by 7.1% over the past year, and they expect that budgets will grow by another 8.9% in the coming 12 months. That’s according to the latest biannual CMO Survey [pdf], which found... READ MORE
Mobile Page Speed Benchmarks, by Vertical, in 2018

Mobile Page Speed Benchmarks, by Vertical, in 2018 Mobile page speeds and contributing elements continue to fall well short of best practice recommendations.

Seconds do matter. In fact, the probability of a mobile site visitor bouncing from a page more than doubles when the page load time goes from 1 second to 10 seconds, according to Google’s updated look at mobile page speeds. The good news? Average page... READ MORE
Consumers: Gender Roles Have Changed. Advertising Hasn’t.

Consumers: Gender Roles Have Changed. Advertising Hasn’t. Consumers are as likely to believe there's already gender inclusivity in career opportunities as there is in advertising.

3 in 4 people in the US believe that traditional gender roles have changed. They don’t believe in  stereotypes such as a woman’s primary role being the caretaker of the home or a man’s primary role as being the breadwinner. But advertising... READ MORE
Here’s How Marketers Fared in 2017 in the Metrics That Impact Email Deliverability

Here’s How Marketers Fared in 2017 in the Metrics That Impact Email Deliverability A host of industry-specific benchmarks across metrics including spam placement rate, read rate, and complaint rate.

Close to one-quarter of US marketing emails fail to reach the inbox, according to an analysis released last year by Return Path. With deliverability having such an impact on email marketing success, Return Path has once again delved into its data [download... READ MORE
CMOs Say They’re Getting Better At Measuring ROI Quantitatively

CMOs Say They’re Getting Better At Measuring ROI Quantitatively An increased use of marketing analytics may be powering growing confidence in ROI proof.

It has been a long time coming, but there finally seems to be some good news on the measurement front. As pressure continues to build on marketers to prove their worth, respondents to the latest CMO Survey [pdf] are displaying a heightened level of... READ MORE
High-Growth Professional Services Firms Invest More in Marketing

High-Growth Professional Services Firms Invest More in Marketing High-growth firms tend to put more effort into nurturing activities.

Roughly 1 in 3 professional services firms has experienced at least 20% compound annual growth over a 3-year period from 2015 to 2017, reveals Hinge Marketing in its latest annual High Growth Study [download page]. These firms are almost 3 times more likely... READ MORE
TV Viewers Seem Conflicted About Burgeoning Platform Options

TV Viewers Seem Conflicted About Burgeoning Platform Options Positive feeling about the growth in TV sources is down, but still outweighs negative sentiment.

TV viewers appear to be a bundle of contradictions. On the one hand, the more subscriptions they have, the more apt they are to feel that their TV needs are well met. On the other hand, fewer this year than last are feeling positive about the growth in the... READ MORE
Facebook Use Looks Like It’s On the Decline in the US

Facebook Use Looks Like It’s On the Decline in the US There are several indications that Facebook use is dropping. Of course, you need look no further than the company's own statements.

The percentage of Americans ages 12 and older who say they use Facebook has dropped to 62% this year, marking the first decline in a decade. That’s the word from Edison Research and Triton Digital who teased this result ahead of their upcoming release... READ MORE
A 2017 Shift: Search Regains Lead Over Social For Site Referral Traffic

A 2017 Shift: Search Regains Lead Over Social For Site Referral Traffic Google now accounts for twice the share of referral traffic to leading media websites as Facebook.

Two separate reports together paint a clear picture of a strong shift for web publishers: last year search wrestled back the mantle from social as the top referrer of traffic. That’s according to recently-released data from Shareaholic and from... READ MORE
Marketers Are Using AI Primarily for Data Analysis

Marketers Are Using AI Primarily for Data Analysis Secondary uses include on-site personalization and optimization, while AI's use in email marketing is popular in the Asia-Pacific region.

The use of artificial intelligence (AI) to drive campaigns and experiences is one of the most exciting prospects for digital marketers and e-commerce professionals in the coming years, more so than virtual or augmented reality and the internet of things... READ MORE
B2B Sales Content Hampered by Lack of Visibility Into Usage, Effectiveness

B2B Sales Content Hampered by Lack of Visibility Into Usage, Effectiveness Those using automatic distribution methods are more confident in their processes, which can help with ROI measurement.

Sales content is perceived to be important to closing the deal, but its effectiveness is dampened by poor distribution methods and a lack of information about its usage and effectiveness. That’s according to a report from Seismic and Demand Metric,... READ MORE
Benchmarking the Hidden Metrics of Email Deliverability

Benchmarking the Hidden Metrics of Email Deliverability Return Path provides benchmarks for the metrics that determine email deliverability.

[Sponsored by Return Path] While most marketers track metrics like open rates and click-through rates, mailbox providers actually use a different set of data to measure how their users (your subscribers) are interacting with your messages. Mailbox providers... READ MORE
CMOs Say Organic Growth Depends Far More on Talent Than Tech or Data

CMOs Say Organic Growth Depends Far More on Talent Than Tech or Data But ideally, that talent should have martech platform experience...

Having the right talent is the most important factor for driving future organic growth, say respondents to the latest edition [pdf] of the CMO Survey. More than one-third (35.3%) of the CMOs surveyed for the report said that talent is most important,... READ MORE
Milestones: Mobiles Reach Parity With Desktops in Email CTO, Conversion Rates

Milestones: Mobiles Reach Parity With Desktops in Email CTO, Conversion Rates But, email engagement isn't keeping pace with volume increases, and opt-ins are declining.

After long-running signs that mobile and desktop click-to-open rates were converging, a new report [download page] from Yes Lifecycle Marketing (YLM) reveals that mobiles finally reached parity with desktops in 2017. In fact, among brands who sent only... READ MORE
Tech Customer Success Programs Focus on Increasing Product Usage, Cutting Churn

Tech Customer Success Programs Focus on Increasing Product Usage, Cutting Churn Executives may be missing opportunities to derive more revenue from their existing customers.

Customer Success executives at tech companies are primarily focused with reducing churn and increasing product usage, but may be missing opportunities to gain referrals and upsell their customers, according to a report from Regalix [download page]. Based on... READ MORE
UX Design’s Still A Major Challenge for Marketers

UX Design’s Still A Major Challenge for Marketers It's the element of the customer experience in which marketers around the world are least confident.

User experience (UX) design is the most challenging aspect of the customer experience to master, and marketing and e-commerce professionals from around the world have lost some confidence in their UX design ability. That’s according to the latest... READ MORE
People Say Humorous, Informative Ads Hold the Most Appeal

People Say Humorous, Informative Ads Hold the Most Appeal TV ads are preferred over any other medium, and are considered the most memorable.

Ads that are humorous and from trustworthy brands are most likely to be considered enjoyable and memorable, Clutch has found in a survey of 1,030 US adults. Relevant and informative creative also resonates, per respondents, who said that ads that don’t... READ MORE
B2B Exhibitors Devote Large Portions of Their Marketing Budgets to Events

B2B Exhibitors Devote Large Portions of Their Marketing Budgets to Events Exhibits' share of budgets is holding steady despite most also investing in digital marketing channels.

B2B exhibitions are important for marketers to satisfy critical goals in identifying new customers, reaching sales leads, and building product and company awareness. And the importance of exhibitions to those objectives is reflected in the budget share that... READ MORE
Email Click Rates Stable in Q3 2017; Open Rates Decline

Email Click Rates Stable in Q3 2017; Open Rates Decline If - and it's a big if - click rates have finally stabilized, marketers now have something else to worry about.

Email click rates in North America have failed to increase on a year-over-year basis for 18 consecutive quarters, per Epsilon’s latest quarterly review [download page] of client activity. The Q3 2017 report shows the average click-through rate at 3.1%,... READ MORE
What Consumers Want From Brand Content: 4 Insights

What Consumers Want From Brand Content: 4 Insights What's good - and not good - about brand content. And what spurs content sharing?

Consumers are more cautious in their viewing and sharing of content than they used to be, reveals Adobe in a new report, but its survey results also show that brands can influence sharing and purchase activity with their content efforts. Here are 4 insights... READ MORE
Brand Marketers’ Digital Investments Driven Primarily by Reach

Brand Marketers’ Digital Investments Driven Primarily by Reach A people-based approach is touted for its ability to solve targeting challenges.

Brand marketers’ top reason for investing in digital marketing is also the key factor limiting the success of their digital efforts, per results from a Viant study [download page]. And what is that factor? Audience reach. In its survey of more than 250... READ MORE
US Magazine Media Audiences Inched Up Last Year

US Magazine Media Audiences Inched Up Last Year Print+Digital audiences grew, but Mobile Web audience growth slowed to a standstill.

Total magazine media audiences – measured across online and offline channels – climbed by 1.4% year-over-year in 2017, exceeding 1.8 billion in the aggregate, according to a recent MPA report. The growth rate represents a slowdown from 2016, when... READ MORE
Why Do People Choose Higher Education Institutions?

Why Do People Choose Higher Education Institutions? The reason for choosing an institution is often different than the one for pursuing higher education in the first place.

There’s an interesting dichotomy in the decision-making process for higher education, a new study from Gallup and Strada finds. While people choose to pursue greater educational attainment for aspirational reasons, their choice of institution is based... READ MORE
Are Current Marketing Technologies Supporting the Optimal Use of Audience Data?

Are Current Marketing Technologies Supporting the Optimal Use of Audience Data? Marketers are relying more on third-party support, and supply chain partners seem to be stepping up to the task.

Marketing technology users are “split down the middle” about the value they’re deriving from their solutions regarding optimal use of audience data. That’s according to an IAB and Winterberry Group survey [pdf] of 113 advertisers,... READ MORE
Which Website Features Do Apparel Shoppers Value?

Which Website Features Do Apparel Shoppers Value? Amazon is a preferred destination for online apparel shopping.

US online apparel shoppers are more likely to buy clothing frequently on Amazon (52%) than on a retailer website (47%), reports CPC Strategy [download page] in a survey of 1,502 online apparel buyers conducted by Survata. Amazon’s somewhat surprising... READ MORE
5 Findings About E-Commerce Subscription Service Customers

5 Findings About E-Commerce Subscription Service Customers Some 15% of online shoppers have subscribed to a service in the past year. What's their churn rate?

Subscription services have been making headway in the FMCG space of late, accounting for 20% of all e-commerce orders in that category. But how many online shoppers subscribe to broader e-commerce subscription services – and why? A McKinsey survey... READ MORE
How Long Should You Wait to Declare An A/B Test Winner? Depends On Your Goal.

How Long Should You Wait to Declare An A/B Test Winner? Depends On Your Goal. You'll have to be much more patient if you're optimizing for revenue than for opens or clicks.

A/B testing is the most common conversion rate optimization (CRO) method, and is also considered the most valuable. But when testing email campaigns, how long should you wait before deciding a winner? It depends if you’re optimizing for opens, clicks,... READ MORE
How Many People Own Video Game Consoles?

How Many People Own Video Game Consoles? 18-34-year-old male console owners spend more than one hour a day playing video games, equivalent to more than one-quarter of their TV screen time.

Video game hardware sales grew by 19% last year to reach $6.9 billion, per a recent report from the Entertainment Software Association. So how many Americans actually own video game consoles? Nielsen provides some answers. All told, Nielsen reveals that... READ MORE
Radio Stations’ Digital Ad Revenues Continue to Climb

Radio Stations’ Digital Ad Revenues Continue to Climb Digital now represents 7.5% of the average local radio station's total ad revenues.

Radio stations’ digital advertising revenues grew by 13.4% last year to hit $700 million, reports the Radio Advertising Bureau (RAB) as part of a study released in conjunction with Borrell Associates Inc. That continues a strong run of digital ad... READ MORE
Super Bowl 2018 Data [Updated]

Super Bowl 2018 Data [Updated] A look at Super Bowl advertising statistics, response, and effectiveness.

It was a fun and exciting Super Bowl. The game, that is… But how about the ads? Which brands fared best in the post-game analyses that continue to roll in? Here’s a look at some of the winners and losers, mostly from research examining the... READ MORE
Which Demand Gen Channels and Tactics Are Working for B2B Marketers?

Which Demand Gen Channels and Tactics Are Working for B2B Marketers? Case studies are effective in moving prospects through the funnel.

B2B marketers have greater demand gen budgets at their disposal this year, but are also expected to contribute to rising revenue expectations. With the focus shifting to lead quality and conversions, survey results from a Demand Gen Report study [pdf]... READ MORE
One-Third of US Organizations’ Customer & Prospect Data Believed Inaccurate

One-Third of US Organizations’ Customer & Prospect Data Believed Inaccurate This has vast implications given the various benefits attributed to the sophisticated use of data.

The state of data quality is not trending in the right direction. A report from Experian Data Quality (EDQ) [download page] reveals that US organizations believe that one-third of their customer and prospect data is inaccurate in some way, up 5% points... READ MORE
Is AI-Driven Shopping Curation Even A Good Thing? Consumers Weigh In.

Is AI-Driven Shopping Curation Even A Good Thing? Consumers Weigh In. Some worry that AI curation would limit their options. And most aren't ready to delegate shopping responsibility anytime soon.

Would the use of artificial intelligence (AI) in shopping expand or limit one’s options? And which of those would be a good thing? Tech users’ perceptions were put to the test in new survey results [download page] from The Integer Group. The... READ MORE
Marketers Chase Strategic Decision-Making Benefits of Data & Technology

Marketers Chase Strategic Decision-Making Benefits of Data & Technology There's room for improvement in data integration across marketing technologies.

When it comes to marketing data and technology strategy priorities, getting a handle of the latest tools such as predictive analytics and artificial intelligence is of limited importance, despite their potential benefits. Instead, the main priority for data... READ MORE
US Retail Sales Forecast to Grow by 3.8-4.4% This Year

US Retail Sales Forecast to Grow by 3.8-4.4% This Year This year's forecast is a little more bullish than last year's.

Retail industry sales (excluding automobiles, gas stations, and restaurants) in the US will increase by somewhere between 3.8% and 4.4% this year, forecasts the NRF, which also expects an increase of 10-12% in online and non-store sales as part of its... READ MORE
Most Online Boomers Consider Themselves At Least Moderately Digital-Savvy

Most Online Boomers Consider Themselves At Least Moderately Digital-Savvy But they're still far less confident in their digital-savvy than Millennials and Gen Xers.

The digital world has long been considered the domain of younger generations – and to some extent survey results from Adobe support that perception. Yet most connected Americans ages 50 and older believe they’ve got at least a moderate handle on... READ MORE
Winter Olympics TV Ad Spending Has Been on the Rise, Could Top $1B

Winter Olympics TV Ad Spending Has Been on the Rise, Could Top $1B NBC plans to air 625 hours of linear TV coverage, up by 16% from 2014.

If recent trends hold, the Winter Olympics starting today in PyeongChang (the Opening Ceremony is tomorrow) will set new highs in linear TV coverage hours and ad spend. Recent data from Kantar Media shows that TV coverage and ad spending have been rising... READ MORE
Americans Aren’t Convinced About A Future Cashless Society

Americans Aren’t Convinced About A Future Cashless Society That's despite few using cash every day.

Just 1 in 5 American adults say they use cash every day, a rate lower than found in other countries including the UK (26%), China (34%) and Indonesia (80%), finds YouGov in a recent report. And while Americans also are less likely than adults in some other... READ MORE
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