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Top 10 Radio Websites – February 2014March 4, 2014

Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 5 million US internet users. Hitwise measures... READ MORE

Top 10 TV Websites – February 2014

Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 5 million US internet users. Hitwise measures... READ MORE

SMBs’ Top-Rated Lead Sources

After releasing lists revealing SMBs’ most effective social channels and traditional media advertising types, BIA/Kelsey is at it again, this time detailing the sources that SMBs consider best for leads. The data shows that there’s nothing quite... READ MORE

Top 10 Real Estate Websites – February 2014March 3, 2014

Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 5 million US internet users. Hitwise measures... READ MORE

Top 10 Business Information Websites – February 2014

Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 5 million US internet users. Hitwise measures... READ MORE

Top 10 Shopping and Classifieds Websites – February 2014

Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 5 million US internet users. Hitwise measures... READ MORE

Top 10 Multimedia Websites – February 2014

Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 5 million US internet users. Hitwise measures... READ MORE

Top 10 Marketing Charts of the Month – February 2014February 28, 2014

This month’s quick-hit set of top charts features the following topics: Super Bowl ads; the types of ads most ignored; celebrity influence; consumer-brand relationships; lots of demographic stats about Millennials; tablet usage patterns; the impact of... READ MORE

American Adults: Internet as Essential as Cell Phones

87% of American adults now access the internet in some form, says the Pew Research Center’s Internet & American Life project – and some 71% use it on a typical day. Results from the survey [pdf] indicate that the internet has become almost... READ MORE

Hispanics Over-Index in Mobile Use For Local Shopping

In many respects, research shows Hispanics to be ahead of the curve in terms of various mobile and online behaviors, ranging from smartphone adoption to online sharing activity and mobile check-ins. Here’s some more data to add to that body of... READ MORE

Top 10 Cable TV Engagement, Week of Feb. 10-16, 2014February 27, 2014

Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the... READ MORE

87% of American Adults Now Access the Internet

To mark the upcoming 25th anniversary of the internet (on March 12), the Pew Research Center’s Internet & American Life Project has released the results of a new survey [pdf] examining internet use in the US. The study finds that among adults, 87%... READ MORE

Top Daily Activities on Smartphones and Tablets

Smartphone owners spend a whopping 3.3 hours per day on their phones, while tablet owners are close behind, averaging 3.1 hours a day on their devices, finds a new survey [download page] from ExactTarget. And while a recent Nielsen study suggests that daily... READ MORE

Global Programmatic Ad Pricing Trends: Social Rising

Programmatic advertising spending is on the rise around the world, and with that increased spending comes more competition, in many cases driving higher prices, per data included in a new report [download page] from Turn. The study indicates that all... READ MORE

When Hispanics Share, Others Click

A recent study released by ShareThis in partnership with Mindshare and Unilever contains some intriguing data regarding Hispanics’ propensity for social sharing, as well as the influence those sharers have. While it’s probably not too big a... READ MORE

M-Commerce in Q4 ’13: Still All About the iPad

Monetate’s Q4 e-commerce report [download page] has been released, and it shows that when it comes to mobile commerce, there continues to be one dominant player: the iPad. According to the study, the iPad’s commanding share of tablet traffic to... READ MORE

Top 10 TV Programs on Twitter, Week of Feb. 17-23, 2014February 24, 2014

Source: Nielsen More results (Tweets, Unique Authors, and Impressions) can be found in the attached spreadsheet. Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity from three hours before, during and three hours after an... READ MORE

Demographic Stats About US Millennials

Recently, comScore issued a report about Millennials, and now it’s Nielsen’s turn. In its report [download page], Nielsen covers a lot of ground, from online to offline habits, structuring its analysis around some myth-busting findings. But of... READ MORE

Video Views Pick Up Steam on Facebook

Last month, comScore reported a change in the way it counted Facebook video views, including Vine videos uploaded to Facebook and ”“ less significantly, it said ”“ auto-play content in the News Feed. As a result, the number of video views on the platform... READ MORE

Affluent Smartphone Owners Prove Active Device Users

A study from BBC World News and BBC.com/news indicates that in some respects, affluent smartphone owners are heavier users of their devices than the typical smartphone owner, particular when it comes to news consumption. The survey – of 6,000... READ MORE

How Big is the US Meetings Industry?

Meetings are big business in the US, according to a new economic significance study conducted by PricewaterhouseCoopers US along with an alliance of Convention Industry Council (CIC) members. The study quantified the size of the meetings industry in 2012 as... READ MORE

Top 10 Cable TV Engagement, Week of Feb. 3-9, 2014February 20, 2014

Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the... READ MORE

Top 10 Broadcast TV Engagement, Week of Feb. 3-9, 2014

Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the... READ MORE

Profiling 7 Segments of US Smartphone Users

Experian Marketing Services has released a report [download page] segmenting US smartphone owners into 7 groups, ranging from the hyper-connected “prodigies” (who make up 5% of the smartphone population) to the low-usage “talkers”... READ MORE
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