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Father’s Day Spending Expected to Total $12.5B

Father’s Day Spending Expected to Total $12.5B

Source: NRF Notes: The NRF finds that the average celebrant will spend about $114 on gifts for Father’s Day (Sunday, June 15) this year, equating to a total spend of $12.5 billion, down from $120 and $13.2 billion, respectively, last year. By... READ MORE
Propensity to Like Brands on SocNets, by Generation

Propensity to Like Brands on SocNets, by Generation

Source: GlobalWebIndex (GWI) Notes: Among internet users in North America, Baby Boomers (aged 51-64 in 2013) in Q1 2014 were almost as likely as Millennials (aged 16-30) to have liked a brand on a social network during the month prior to the survey (36% and... READ MORE
E-Commerce Conversion Rates, by Device, in Q1 2014

E-Commerce Conversion Rates, by Device, in Q1 2014

Source: Monetate [download page] Notes: Tablet (2.45%) and smartphone (1.14%) conversion rates trailed traditional computers (3.15%) again in Q1, while the iPad (2.58%) and the iPhone (1.18%) led their respective device categories. The same pattern was... READ MORE
US Advertising Market Sizes by Medium, 2018 v. 2013

US Advertising Market Sizes by Medium, 2018 v. 2013

Source: PricewaterhouseCoopers (PwC) Notes: TV will remain the dominant advertising market in the US through 2018, when it is projected to reach $83.6 billion in revenues. But internet advertising revenues are growing quickly and will begin to challenge... READ MORE
US Traditional Media Advertising Outlook, 2013-2018

US Traditional Media Advertising Outlook, 2013-2018

PwC has issued its latest annual “Entertainment & Media Outlook” report, which contains projections for online and offline media markets through 2018 across various components, including advertising revenues and consumer spending. The outlook... READ MORE
How Online Form Conversion Rates Differ by Form Type

How Online Form Conversion Rates Differ by Form Type

The average conversion rate for forms in the US is 7%, according to [download page] research from Formstack, with this figure slightly lower than in other countries due to a sizable 31% of US forms being contact forms, which have an average conversion rate... READ MORE
Top 10 Desktop Real Estate Websites – May 2014

Top 10 Desktop Real Estate Websites – May 2014

Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 5 million US internet users. Hitwise measures... READ MORE
Top 10 Desktop Travel Websites – May 2014

Top 10 Desktop Travel Websites – May 2014

Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 5 million US internet users. Hitwise measures... READ MORE
Top 10 Desktop Broadcast Media Websites – May 2014

Top 10 Desktop Broadcast Media Websites – May 2014

Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 5 million US internet users. Hitwise measures... READ MORE
Top 10 Desktop Print Media Websites – May 2014

Top 10 Desktop Print Media Websites – May 2014

Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 5 million US internet users. Hitwise measures... READ MORE
Top 10 Desktop Radio Websites – May 2014

Top 10 Desktop Radio Websites – May 2014

Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 5 million US internet users. Hitwise measures... READ MORE
Top 10 Desktop TV Websites – May 2014

Top 10 Desktop TV Websites – May 2014

Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 5 million US internet users. Hitwise measures... READ MORE
7 in 10 US Mobile Subscribers Now Own a Smartphone

7 in 10 US Mobile Subscribers Now Own a Smartphone

Source: comScore Notes: Smartphone penetration averaged 69.6% of the US mobile market during the 3-month period ending in April 2014, up more than 10 points from the year-earlier period (58%). Apple remained the leading manufacturer (41.4% market share),... READ MORE
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