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How B2B Buyers are Interacting With Vendor Content OnlineMarch 26, 2014

B2B buyers are highly influenced by online content sourcing, with 54% reporting that it keeps them current on new technologies and 40% claiming that it helps them identify potential suppliers, partners and solution providers, according to a newly-released... READ MORE

Millennials and Brand Loyalty: A Complicated Affair

A lot of marketers’ time and energy is spent on Millennials, much of that under the assumption that it’s important to capture the attention and loyalty of this demographic while they’re young and impressionable. But while most Millennials... READ MORE

Who’s Engaging in Social TV?

Roughly 1 in 6 TV primetime TV viewing occasions involve simultaneous social media use, and about half of that activity is related to TV content, according to [pdf] the results of a Council for Research Excellence (CRE) study. The research – based on... READ MORE

Website Satisfaction, by Industry

Source: American Customer Satisfaction Index Notes: Social media fares worst, while financial institutions are among the top-rated. About the Data: Based on more than 25,000 interviews encompassing user experience with websites of more than 200 companies... READ MORE

Global Marketing Budget Growth Tapers Off in Q1

Source: Warc Notes: Despite the Q1 dip, budget expectations continue to expand, and are highest in the Americas. About the Data: Based on surveys carried out among Warc’s global panel (1,225 members) consisting of experienced executives working for... READ MORE

Top 10 Cable TV Engagement, Week of Mar. 3-9, 2014March 20, 2014

Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the... READ MORE

Top 10 Broadcast TV Engagement, Week of Mar. 3-9, 2014

Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the... READ MORE

US Paid Search Benchmarks, by Device, in 2013

Source: Marin Software [download page] Notes: Click-through rates across devices much more similar when normalizing for ad position, at least for positions 1 through 5. Marin’s study also predicts that by the end of next year, mobile could account for... READ MORE

Multi-Screening in the US: The How and Why

For young (16-44) multi-screeners in the US, 59% of screen time is spent exclusively with a single device, while the rest is simultaneous screen use, according to results from Millward Brown’s AdReaction report. Device use overlaps with TV viewing to... READ MORE

When Smartphone Users Check Email During the Day

There’s no shortage of data showing the increasing influence of mobile on email. Research indicates, for example, that for half of smartphone owners aged 18-39, their phone has become the primary device on which they open their emails. Indeed, various... READ MORE

Top Challenges Faced by Brands Marketing on Twitter

Source: Social Media Marketing University Notes: While measuring ROI is a challenge, 65% of those surveyed agree that Twitter is an effective marketing tool. Still, close to one-third are undecided. About the Data: Based on a survey conducted March 1-12... READ MORE

Which Industry Categories Air the Best TV Ads?

Source: Ace Metrix Notes: Casual dining tops the list this year, taking the top spot from Appliances. About the Data: Ads are scored on attributes such as Persuasion, Relevance, Information, Attention, Change, Desire and Watchability. Related: 2013’s... READ MORE

How Concentrated is Search Click Activity?March 17, 2014

New pieces of research separately released by Experian Marketing Services and the Festival of Media Global shed some light on the concentration of search click activity, with some intriguing results. Based on an analysis of activity on PCs only,... READ MORE

Impact on Daily Spending of Having Kids

Source: Gallup About the Data: Based on telephone interviews conducted Jan. 2-Dec. 29, 2013, on the Gallup Daily tracking survey, with a random sample of 172,556 adults, aged 18 and older, living in all 50 U.S. states and the District of Columbia. Related:... READ MORE

Radio Revenues in 2013: Top Categories and Spenders

Radio continues to enjoy wide reach among Americans, and ad spending on the medium isn’t dropping off, according to the latest revenue report [pdf] from the Radio Advertising Bureau (RAB). The RAB reveals that ad spending in Q4 and for 2013 overall... READ MORE

Top 10 Cable TV Engagement, Week of Feb. 24-Mar. 2, 2014March 14, 2014

Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the... READ MORE

Engagement Rates by Referral Source to News Sites

Source: Pew Research Center’s Journalism Project, using comScore data. About the Data: Based on US internet traffic to 26 of the most popular news websites during Q2 2013 from desktops and laptops. Related: Website Ad CTR Seen Higher For... READ MORE

And the Least Engaging Brands Are…

Consumers have higher emotional expectations from brands than ever before, according to a recent Brand Keys study. The initial release of study results last month showed the best-performing brands in terms of measuring up to their category ideal, with brands... READ MORE
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