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3 Quick Points About Consumer Attitudes to AI

3 Quick Points About Consumer Attitudes to AI Customer service isn't a deeply appealing area for adults, who generally prefer interacting with humans than chatbots.

Marketers and advertisers have been exploring how artificial intelligence (AI) can streamline and improve processes such as collecting and analyzing customer data and creating and placing advertisements. But how is the use of AI affecting consumers? A recent... READ MORE
Global Internet Access Continues to Grow, Though Demographic Disparities Remain

Global Internet Access Continues to Grow, Though Demographic Disparities Remain Factors such as education, income and age often influence internet access, though less so in the US than in developing economies.

Across the globe, almost 6 in 10 (56%) adults have access to the internet. While the percentage of adults with internet access has risen over the past few years, there continues to be a significant gap between those countries with and without widespread... READ MORE
TikTok’s Already the 3rd Favorite Social Platform Among US Teens

TikTok’s Already the 3rd Favorite Social Platform Among US Teens More than 6 in 10 teens surveyed report using TikTok on at least a monthly basis.

When it comes to which social media platforms resonate most with US teens, the battle between Snapchat and Instagram continues. But the latest report on teens from Piper Sandler (formerly Piper Jaffray) shows that a new player – TikTok – has made... READ MORE
8 in 10 Adults Report Paying for At Least One Subscription Service

8 in 10 Adults Report Paying for At Least One Subscription Service Entertainment services are most popular, followed by Shopping subscriptions.

Subscription services have become big business in the US, with more than 84% of American consumers saying they subscribe to at least one service and more than two-fifths (44%) subscribing to 5 or more services. That’s according to a survey of more than... READ MORE
YouTube Influencer Engagement Rate Benchmarks: What Are Good Rates?

YouTube Influencer Engagement Rate Benchmarks: What Are Good Rates? If your view to subscriber rate is about one-third or higher, you're in good company.

Influencer posts can be very effective when it comes to engagement and influencing purchases. For those who use the power of YouTube, where consumers not only go to learn and be entertained but to also help decide whether or not to buy a product, the... READ MORE
Do Smartphone Users Feel They Have Control Over Their Personal Data?

Do Smartphone Users Feel They Have Control Over Their Personal Data? Many smartphone users acknowledge that they're handing over permissions for apps to use their data but don't believe they have a choice.

Although smartphone app downloads have continued to grow globally, there are some smartphone users who have chosen not to purchase or install an app in an effort to remain in control of their personal data. The Mobile Ecosystem Forum’s (MEF) annual report... READ MORE
These Were the “Breakthrough Ads” of Q1 2020

These Were the “Breakthrough Ads” of Q1 2020 Four out of 10 of the Breakthrough ads for Q1 are COVID-19 related.

Under normal circumstances, it would not be surprising that the list of top Breakthrough ads of Q1 would be heavy with Super Bowl ads. This year is no different in that respect, but the coronavirus pandemic has brought about some COVID-19 related ads that... READ MORE
More People Are Streaming TV Shows and Movies on Their Smartphones

More People Are Streaming TV Shows and Movies on Their Smartphones This is possibly due to a growing number of households with unlimited mobile data plans.

The number of smartphone household in the US that have unlimited mobile data plans has modestly climbed in the past year. This increased access to unlimited data has quite possibly paved the way to a rise in regular premium video streaming on mobile phones,... READ MORE
Marketers Cite Video As Their Top Thought Leadership Content Format

Marketers Cite Video As Their Top Thought Leadership Content Format Marketers see benefits in the educational nature of thought leadership content, but find it challenging to produce the right content.

Thought leadership plays a positive role in reaching and educating target audiences as well as fostering trust and loyalty. With this in mind, half of the more than 250 marketing professionals surveyed for a report [download page] by Ascend2 say they have a... READ MORE
Linear TV Advertising Challenged in An Omnichannel World: 5 Points

Linear TV Advertising Challenged in An Omnichannel World: 5 Points Three in 5 marketing decision-makers believe linear TV ads are less effective than they were 5 years ago.

Although linear TV still accounts for the largest portion of traditional media spend, marketers are investing less in traditional TV than they once did as digital options proliferate. In fact, a recent report [download page] from Viant Technology reveals... READ MORE
In Which Areas Are Marketers Using Customer Feedback?

In Which Areas Are Marketers Using Customer Feedback? When it comes to customer feedback, many see it as important but fewer do it most of the time.

When it comes to content, a healthy majority of marketers agree that the content they create impacts their company’s overall customer experience. But they also recognize that it’s important that they should get customer feedback before launching... READ MORE
Around 1 in 5 Adults Ages 18-44 Subscribe to a vMVPD Service

Around 1 in 5 Adults Ages 18-44 Subscribe to a vMVPD Service The largest proportion have switched from traditional pay-TV, but around one-quarter keep both services.

Some 18% of US adults ages 18-44 currently subscribe to a virtual MVPD service such as Hulu + Live TV, Sling TV, YouTube TV, or AT&T TV NOW, according to recent figures [press release] published by Leichtman Research Group (LRG). This percentage is twice... READ MORE
Finding Budget to Scale Content Is a Key Challenge for Marketing Leaders

Finding Budget to Scale Content Is a Key Challenge for Marketing Leaders Other common issues include understanding audience engagement and creative processes.

Close to half (47%) of marketing leaders say that when it comes to developing impactful and effective content, having the budget to develop high-quality content at scale is among their top-3 challenges, making this the most widely cited obstacle, per a... READ MORE
How Are Retail Marketers Tracking Shifting Customer Behavior?

How Are Retail Marketers Tracking Shifting Customer Behavior? Four in 10 retail marketers would like to have more real-time shopper behavior insights.

Only 5% of retail marketers are satisfied with the level of depth and granularity of the customer insight and understanding available across their organization, while 57% say they are only satisfied sometimes and that the depth, quality and consistency of... READ MORE
Ad Viewability Increases Across Formats in H2 2019

Ad Viewability Increases Across Formats in H2 2019 Brand risk has decreased across formats both globally and in the US.

Mobile app display viewability rates improved globally in the second half of 2019 with an average viewability rate of 68.7%, an increase of 21.9% year-over-year (y-o-y). This is according to the most recent Integral Ad Science (IAS) media quality report... READ MORE
Cord-Cutting: Pay-TV Providers Lost 5.4% of Their Subscribers in 2019

Cord-Cutting: Pay-TV Providers Lost 5.4% of Their Subscribers in 2019 The top broadband providers added close to 2.5 million net subscribers in 2019, while the top pay-TV companies lost almost twice as many.

The top pay-TV providers in the US — representing about 95% of the market — shed a hefty number of subscribers again this past year, according to recent data from Leichtman Research Group (LRG). In 2019, pay-TV providers lost more than 5% of their subscriber... READ MORE
Roku Is the Dominant Player in CTV Premium Video Ad Views

Roku Is the Dominant Player in CTV Premium Video Ad Views Audience-targeted video ad views are on the rise in the US and Europe.

More people are choosing to watch premium video, with video views in the US rose by 17% year-over-year (y-o-y) in Q4 2019. Along with that, video ad views also increased, growing about one-third (34%) y-o-y in the same quarter, per a recent report from... READ MORE
Which Ad Touchpoints Give the Most Positive Brand Impression?

Which Ad Touchpoints Give the Most Positive Brand Impression? Influencers outdo some traditional ad types, but TV still leads among paid media types.

When it comes to the advertising touchpoints that give consumers the most positive impression of a brand, TV ads rule the roost among paid media. And, a new report from GroupM shows that despite the growing use of influencer marketing, influencers are less... READ MORE
Print Coupon Distribution Dropped Again in 2019

Print Coupon Distribution Dropped Again in 2019 At the same time, the number of digital coupons "clipped" increased by nearly 10%.

Print remains the dominant coupon distribution method despite a decrease in promotion activity in 2019, according to new data [download page] from Kantar. Despite being vastly smaller, the number of digital coupons “clipped” rose again, illustrating the... READ MORE
Content Plays Various Roles in Brands’ Customer Engagement Strategies

Content Plays Various Roles in Brands’ Customer Engagement Strategies Content also plays a critical role in demand generation strategies.

A recent report [download page] from the CMO Council and Rock Content reveals that marketing leaders believe interactive brand content is helping to communicate brand promise and value, deliver thought-leadership, and differentiate products and services as... READ MORE
Email Continues to Drive Purchases

Email Continues to Drive Purchases Around three-quarters of US consumers surveyed claim to have made a purchase from an email.

Despite sometimes being overshadowed by other channels like social media, many marketers still consider email to be one of the most important channels available. And with good reason: as a recent report [download page] from Cheetah Digital and Econsultancy... READ MORE
Spotify Gains Steam in Expanding Online Audio Market

Spotify Gains Steam in Expanding Online Audio Market Nearly half (48%) of young Americans ages 12-34 listen to Spotify on at least a monthly basis.

Almost 7 in 10 (68%) Americans ages 12+ listen to online audio on a monthly basis. And, while online audio adoption for younger Americans has leveled off, listening by older adults is on the rise, with the Infinite Dial report from Edison Research and Triton... READ MORE
Fewer Consumers Report Window Shopping on Amazon Now Than in 2018

Fewer Consumers Report Window Shopping on Amazon Now Than in 2018 Fewer consumers also fully trust Amazon reviews than did 2 years ago.

Consumers are less likely to use Amazon to discover new brands now than they were in 2018. A recent report [download page] from Tinuiti illustrates how consumers’ shopping habits have changed on the site when it comes to window shopping for new products or... READ MORE
This Is What Marketers Want From Customer Data Platforms

This Is What Marketers Want From Customer Data Platforms Customer engagement is the primary reason 8 in 10 marketers use a CDP.

The use of a customer data platform (CDP) has become a staple for marketing teams wanting to achieve unified and data-driven customer management. According to recent research from Advertiser Perceptions, marketers are turning to CDPs for better customer... READ MORE
2019’s Most Loved B2C Brands Differ in Online and Offline Conversations

2019’s Most Loved B2C Brands Differ in Online and Offline Conversations Nintendo Switch tops the list offline while American Family is #1 online.

Nintendo Switch tops the list of most loved brands offline, while American Family is considered the most loved brand online. Here’s how other brands fared in an analysis [press release] of top brands by Engagement Labs. In its analysis of more than 600 US... READ MORE
B2B Buyers Rely on Vendor Websites for Content

B2B Buyers Rely on Vendor Websites for Content More than half of martech buyers say they're more likely to purchase from a vendor after reading its content.

With B2B buyers reading a reported 13 pieces of content before making a buying decision, it’s clear that content plays a vital role in the buyer’s journey. So, where are buyers finding the content they need? For most buyers of marketing technology, vendor... READ MORE
What Creative Goals are Digital Advertisers Setting This Year?

What Creative Goals are Digital Advertisers Setting This Year? Digital advertisers plan to focus on creative relevancy and efficiency.

Effective creative can have an impact on business in the form of increased brand recognition and customer engagement. As such, a new study [download page] from Forrester Consulting and Celtra found that digital advertising decision-makers are making... READ MORE
Businesses Most Likely to Use Text For Scheduling and Customer Support

Businesses Most Likely to Use Text For Scheduling and Customer Support More than two-thirds (68%) of consumers value texts reminding them of an appointment.

A majority of businesses that use texting to engage with customers do so for scheduling purposes, with about half using the messaging tool for customer service and support. Companies’ preference for these and other use cases for texting generally aligns with... READ MORE
For Marketers Adopting Agile, What’s the Draw?

For Marketers Adopting Agile, What’s the Draw? Agile marketers believe they are able to get things released faster and be more productive.

Two-fifths (42%) of marketers say that they are now using at least some aspects of an Agile marketing approach, up from 32% last year. At the same time, the number of marketers using traditional marketing has dropped from 50% to 41%. So, why are marketers... READ MORE
Almost 1 in 5 Emails from US Senders Failed to Reach the Inbox Last Year

Almost 1 in 5 Emails from US Senders Failed to Reach the Inbox Last Year Globally, promotional emails made it to inboxes 83% of the time.

Inbox placement rates have declined in the US, with an average of 82% of promotional emails from US senders reaching the inbox in the fourth quarter of 2019, down from 85% during the same quarter of 2018. This is according to Validity’s latest annual Email... READ MORE
Video Ad Benchmarks in 2019: Completion Rates Rise

Video Ad Benchmarks in 2019: Completion Rates Rise The invalid traffic rate has plummeted over the past few years, a welcome development.

Video ad completion rates continue to improve even as click-through rates hit a new low. And, while connected TV remains the device to watch, tablets are closing the gap when it comes to completion rates, per the latest benchmarking data [download page] from... READ MORE
2 in 3 Consumers Consider It A Risk to Give Personal Information to Companies

2 in 3 Consumers Consider It A Risk to Give Personal Information to Companies 8 in 10 consumers say they are more concerned about the privacy of their data than they used to be.

About 9 in 10 consumers are concerned about the privacy of their data, and 80% report they are more concerned about the privacy of their data than they used to be. Indeed, in a survey [download page] of more than 1,000 US adults, Yes Marketing found that 6... READ MORE
Who Were the Most Frequent Moviegoers in 2019?

Who Were the Most Frequent Moviegoers in 2019? Hispanics comprise one-quarter of frequent moviegoers.

Three-quarters (76%) of North Americans are moviegoers, buying 1.24 billion movie tickets in 2019. So, who are these moviegoers and who’s going to the movies most frequently? Here’s what the THEME Report for 2019 from the Motion Picture Association... READ MORE
1 in 4 American Youth Say They’re Using TikTok

1 in 4 American Youth Say They’re Using TikTok WhatsApp use has also increased among younger Americans.

Instagram use among younger Americans has been increasing over the past few years, with nearly 7 in 10 (68%) Americans between the ages of 12 and 34 now reporting that they use the popular app. But, while Instagram leads in usage with this age group, the... READ MORE
What Are Consumers Willing to Do to Earn Loyalty Rewards Faster?

What Are Consumers Willing to Do to Earn Loyalty Rewards Faster? 7 in 10 consumers say they are willing to take surveys to receive rewards faster.

US consumers are attracted to loyalty programs, especially those that offer free products or discounts. That’s not to say, however, that consumers don’t wish for some improvements in these programs. According to a new report [download page] from Merkle,... READ MORE
An Age Gap Emerges in the Streaming Video Ad vs. Costs Debate

An Age Gap Emerges in the Streaming Video Ad vs. Costs Debate 6 in 10 adults 55+ would not consider paying less for streaming services in exchange for seeing ads.

About half of US adults would not consider paying a lower monthly fee for streaming video services in exchange for seeing more advertisements. The question of whether ads could become a more common feature in streaming service models raises a conflict among... READ MORE
2020 Email Deliverability Benchmark

2020 Email Deliverability Benchmark Deliverability statistics for 30 individual countries.

[Sponsored by Validity] Now more than ever, as budgets shift to digital channels, marketers must trust in email to communicate with their audiences. But because of poor email practices, one in six emails usually never reach the inbox. How does your email... READ MORE
This Is How US Consumers Are Responding to Influencers’ Product Posts

This Is How US Consumers Are Responding to Influencers’ Product Posts One-quarter of younger shoppers claim to have purchased a product directly as a result of an influencer's post.

A rise in both mobile usage and consumers’ interaction with social media is having a notable impact on buying habits. Data from Episerver’s latest report [download page] indicates that the percentage of consumers who have purchased directly from a social... READ MORE
Suspicion of Fake Reviews Turns Off Potential Customers

Suspicion of Fake Reviews Turns Off Potential Customers Consumers want websites to publish their reviews process.

The way consumers feel about fake reviews is a key factor in understanding how trust influences people’s purchase decisions. Recent data from Bazaarvoice found that 54% of consumers across 5 countries would not buy a product if they suspected it to have fake... READ MORE
Consumers: Netflix Produces the Best Original Content

Consumers: Netflix Produces the Best Original Content Netflix remains the most indispensable viewing source, while Disney+ proves a hit with younger audiences.

TV and subscription video-on-demand (SVOD) brands have been investing billions of dollars to acquire new content, with much of that investment going into creating original shows. There’s good reasoning behind this expenditure, as a new report [download page]... READ MORE
Three Points B2B Sellers Should Consider to Improve Buyers’ Experiences

Three Points B2B Sellers Should Consider to Improve Buyers’ Experiences 3 in 4 buyers said that a vendor’s response speed was important when selecting software or technology.

Seven in 10 (71%) B2B tech buyers believe that the relationship with the sales representative influenced their recent purchase. Indeed, the relationship with the sales rep appears to influence more buyers than vendor trust, with fewer (54% of) buyers saying... READ MORE
3 in 4 Consumers Say They’re More Likely to Trust a Brand They Know

3 in 4 Consumers Say They’re More Likely to Trust a Brand They Know 4 in 5 consumers think brands can support a cause and still make money.

The way consumers feel about a brand in terms of trust, authenticity, and social responsibility, is having a growing impact on their purchase decisions. A new report [pdf] from Ipsos has found that while 73% of consumers are more likely to trust a brand they... READ MORE
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