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The Definitive Resource for Understanding Purchase Drivers. The US Purchase Influencers Report

Drive sales with this report!

The advertising landscape is changing, rapidly. Digital channels have permeated the market as advertisers follow consumers' shifting behaviors, dedicating large chunks of their budgets and enthusiasm to the promise of greater measurability and targeting efficacy. 

At the same time, new media players are eschewing advertising as a business model altogether.

How are people responding to these changes? Are they tuning out ads? And if not, which types do they find most influential? 

We explore these and other questions in this 36-page report, which contains 32 charts.

Broad, deep coverage:

18 purchase influencers included: - TV ads, newspapers ads, magazine ads, social media ads, ads on smartphones, ads on tablets, radio ads, direct mail, opt-in emails, search ads, cinema ads, outdoor ads, digital video ads, video game ads, word-of-mouth, consumer reviews, TV product placements, promotional products

4 activities and responses analyzed: - Past-week media activities - Where consumers see/hear multiple ads - Where media users recall noticing advertisers - What influencers drive purchases

6 demographic variables compared: - Gender, generation, income level, education level, race/ethnicity and parental status