As B2B buying undergoes a “consumerization” of sorts, it’s increasingly important to understand the individuals involved in business purchase decisions as well as those who sign on the dotted line.
A new MarketingCharts Debrief uncovers intriguing, highly practical – and sometimes unexpected – data for marketers aiming to reach B2B buyers and decision-makers through online and offline media buys, as well as through online content marketing.
By delving into the habits that set buyers apart from the general population, the Debrief provides targeted and actionable data for marketers in a concise, easily accessible format.
The Debrief features 21 charts and tables compiled primarily from data privately-sourced from leading providers and supplemented with publicly available research (some of which has previously been featured on the MarketingCharts website). MarketingCharts is grateful for contributions to this report from comScore and, in particular, Experian Marketing Services.
Insights for B2B marketers are presented from three angles, by: