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Retail Email: Welcome Campaigns Registering Strong Engagement Rates
Welcome emails also have the strongest conversion rate among first purchase campaigns.
State of eCommerce Report
Leverage the latest eCommerce trends.
Marketing Tools Replaced Over the Past Year
Marketers indicate which marketing technologies they replaced over the prior list: Marketing automation Email...
What Are Digital Advertisers Focusing On This Year?
Just over midway through the year, digital marketers have named one of their top strategic priorities as increasing...
How Can Marketers Decrease Wasteful Spending?
Three in 10 marketing professionals say that one of the challenges they are currently facing is wasted marketing...
Parents Are Active Online Shoppers, Subscription Box Service Customers
The frequency with which US consumers make purchases online is growing, says Pitney Bowes in its 2018 Global Ecommerce...
Instagram Stories Picking Up More of the Platform’s Ad Spending
Instagram has been getting meaningful ad spend relative to Facebook in recent months, and new data from Marin Software...
5 Interesting Points About Amazon Shopping Behavior
Where is Amazon's product category dominance highest? And how does Amazon compare with Google in terms of product...
Here’s Just How Powerful the Right Product Recommendations Are…
Product recommendations that don't generate any engagement from a site visitor may as well not exist - as they don't...
E-Commerce User Journey Analysis Reveals Highest Performing Personalization Techniques
Marketers have reported strong results in the past from their use of personalization across various channels. But...
comScore-Retail-Ecommerce-Growth-Rates-by-Category-in-2016-Apr2017
Retail e-commerce year-over-year growth rates in 2016, by category.