Riding the strength of the popular Cash for Clunkers program, which enables car owners to exchange old vehicles for cash, websites for automotive manufacturers enjoyed disproportionate popularity in July, according to Compete.com’s monthly ranking of the top 250 trafficked websites, MarketingVOX reports.
Not surprisingly, Google? and Yahoo remain at the top of the list of most-visited sites:
Apart from the Automotive OEM category, other top-gainers in July included Hollywood-related sites, owing to summer blockbusters; and online retailers, on account of back-to-school season. The media industry also witnessed significant highs and lows, with major single-site unique visitor gains and losses.
Riding the strength of summer hits like Bruno, Ice Age: Dawn of the Dinosaurs, Harry Potter and the Half-Blood Prince and Transformers: Revenge of the Fallen, movie-oriented sites were flooded with film-goer traffic. Movie info site IMDb.com saw 22.8 million unique visitors; Netflix.com, 21.3 million. Both held fast to their positions in the top 50 sites ranked by overall unique visitors.Flixster.com, Moviefone.com and Fandango.com were among July’s fastest-growing sites, racking up 6.58 million uniques (a 22.9% rise over June 2009), 6.5 million (20.5%) and 10.04 million (15%), respectively. E-commerce websites saw a big bump, courtesy of back-to-school shopping.
Because of the economic crisis, consumers are spending more time seeking (and consequently buying) school necessities online. Some 1.67 million back-to-school related searches were conducted in July, compared with 1.23 million in July 2008. Walmart enjoyed 32.6 million unique visitors; rival Target, 29.8 million. Both maintained their ranks among July’s top-50 websites.
BedBathandBeyond.com managed to make the top 250 sites this year, growing 21% to 6.23 million unique visitors.The underdog this year was thenews aggregators and social generated news category , which has grown steadily since last year. Combined, all sites rose 4.6% from June ’08 to July ’09, drawing a total of 53.2 million uniques. Tweetmeme.com was by far the top mover, growing 85% month-over-month and serving 11.9 million unique visitors.
“Marketers need a mechanism for spotting consumer trends as soon as they begin to emerge, especially as the US economy starts down the uncertain road to recovery,” said Compete Marketing Director Cynthia Stephens. “In great part because of Cash for Clunkers, automotive manufacturers hit a two-year high of 18.9 million unique visitors, drawing 16% more traffic this July than in June 2008.”
The top three sites in the automotive category were Toyota.com, GM.com and Fordvehicles.com, which each blossomed by over 20%.In the last week of July, 1.2 million searchers sought data on Cash for Clunkers; one-third visited an OEM site.