Source: Socialbakers
The US’ Pay-TV Penetration Rate Continues to Fall
Some 64% of TV households subscribe to pay-TV, down from 78% in 2018.
Top 10 Brand Movers on YouTube – July 2012
August 8, 2012
This article is included in these additional categories: Social Media | Social Networks and Forums
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Where DTC Brands See Opportunities in 2024
DTC brands are looking to improve on testing, but may face troubles with budgets and buy-in.
How Are CMOs Chasing Consumers’ Attention?
Investments in live events appear to be growing, while enthusiasm around virtual events is waning.
About Half of Marketing Operations Teams Work Closely with the C-Suite
The higher the company’s revenue, the more likely that the Marketing Ops team works in close concert with the IT team.
B2B Demand Gen Budgets to Continue Growth amid Focus on Pipeline and Revenue
The most common way to define demand gen campaign success is through new pipeline opportunities/revenue sourced.
The Vast Majority of CMOs Expect Their MarTech Spend to Grow
7 in 10 CMOs say they can accurately measure the effectiveness of their martech investments.
Gen Z Consumers Plan to Stick With Their Inflation-Driven Spending Changes
Some 96% of those who have changed their spending habits plan to maintain those changes over the next year.
In the US, Premium Video Ads Are Mostly Being Seen on Connected TV
H1 saw an 80% year-over-year increase in the US of premium video ad impressions using audience targeting.
What Are B2B Content Marketers’ Biggest Challenges?
It’s not about creating enough content, it’s about creating the right content.
Which Metrics Are Most Useful for PR Teams?
Increasing the value of PR is based on producing measurable results and tying activities to business initiatives.
Is AI in Search Changing B2B Content Strategies?
Some are sharpening their focus on user intent/answering questions.
What Business Goals Are Driving ABM Investments?
The most commonly cited goals are to create wider engagement with the ideal customer profile and to improve win rates.
Is the Economic Environment Affecting SMBs’ Planned Tech Investments?
About one-quarter of SMBs said they’ve cut their tech investments or plan to do so in the next 6 months.
Support Wanes for Businesses Taking A Stance on Current Events
Some 41% of adults think that businesses should take a public stand, down from 48% last year.
Holiday 2023 Data Hub: Forecasts
Holiday season spending growth might not match last year’s forecast rates, but new records could still be set.
3 in 4 Adults Feel They Have Little to No Control Over Their Personal Data
84% are worried about companies selling their information to others without them knowing.
YouTube Takes the Lead in Teens’ Daily Video Consumption
Cable TV accounts for less than 5% of teens’ daily video viewing time, which is less than is dedicated to Amazon Prime.
How Do Full Service Research Suppliers Feel About Generative AI?
While most are using or trying AI, few believe it will have a major positive impact on primary research execution.
B2B Tech Decision-Makers Look for Content to Inform Them of Industry Trends
B2B tech buying decision-makers are reading industry newsletters almost to the same extent as B2B news publications.
Growth in Free Streaming Viewing Could be Impacting Other Platforms
Two-thirds of free TV streaming viewers who have upped their time with these services have spent less time with other services as a result.