[Sponsored by Return Path] The email marketing landscape continues to evolve but there is at least one constant: competition for attention in the inbox remains fierce. The sheer volume of marketing emails sent daily has made it harder than ever before for marketers to stand out from the crowd.
While some organizations are doing an exceptional job of contributing to business results, countless organizations are still struggling to achieve a return on their email marketing investment. According to our research, only 6 percent of marketers report they are not experiencing any email marketing challenges.
To find out what challenges marketers are experiencing and which tactics they are implementing, we partnered with Demand Metric to create The State of Email Marketing. In this study we uncover:
- How companies with above average open rates are outperforming the competition
- Which email tactics are working (and which are not)
- Strategies to improve email marketing effectiveness
- How to achieve a return on your email marketing investment