[Email Benchmark Report] Mobile, Database and Purchase Metrics

December 11, 2018

[Sponsored by Yes Marketing] 47% of consumers say email is their preferred channel for brand communications, yet over the last quarter, active subscribers in brands’ databases declined by 16.7% and new subscribers fell by 24%, according to a new analysis from Yes Marketing.

Read this report, based on analysis of over 6 billion emails to learn:

  • How to use unconventional email themes to drive 5x higher-than-average conversion rates
  • How a 18.1% annual increase in mobile CTO presents opportunities for marketers
  • Why average open rates decreased by 6.7% YoY while CTO rates increased by 21.1% YoY
  • What industry-specific engagement metrics can you use to benchmark your email program

Download the Analysis here.

                                        Explore More Articles.

                                        Marketing Charts Logo

                                        Get more charts in your inbox.

                                        Sign up for our free newsletter.

                                        You have Successfully Subscribed!

                                        Pin It on Pinterest

                                        Share This