State of eCommerce Report

November 23, 2021

This article is included in these additional categories:

Industries | Retail & E-Commerce | Sponsored

[Sponsored by AppsFlyer] The past 18 months have seen a tidal wave of consumers hit the shops hard via app. And although social distancing restrictions have for the most part been eased, there’s no turning back for shoppers gone digital. Check out our latest eCommerce Report for insights to help you leverage current eCommerce trends, including:

The effects of a post-iOS 14 world on spend, installs, and remarketing
In-depth analysis and benchmarks in markets across the globe
Actionable takeaways on how to prepare for an unmatched Q4!

So, prepare for a Q4 that shatters all records and have a look at our latest report today.

Download the latest eCommerce Report

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TikTok the Top Social Platform for Increased Marketer Investment This Year

More than 8 in 10 marketers plan to increase their investment in TikTok this year.

Which Contact Data Acquisition Strategies Are Most Effective for B2B Marketers?

Most B2B marketers find registration forms on their own website most effective for collecting customer data.

What New Retail Technologies Are Shoppers Excited About?

Many shoppers are interested in retailers implementing QR codes for contactless checkout.

Public Trust in Advertising Practitioners’ Integrity Continues to Lag

Some 43% of US adults rate advertising professionals as having low or very low standards in ethics and honesty.

2 in 3 Gen Xers Prefer to Buy from Sustainable Brands

There has been noticeable growth in the share of Gen Xers who prefer purchasing from sustainable brands.

Marketers Expect Customers to Become More Demanding This Year

Email is the most-used channel used for communicating with customers.

Only 1 in 5 B2B Exhibitions Were Canceled in Q3

The CEIR Total Index declined by 56% in Q3 compared to the same quarter in 2019.

Electric Vehicle Technology Suffering from Lack of Understanding Among Auto Intenders

Fewer than 1 in 10 auto intenders say they plan to buy an all-electric vehicle.

Post-Pandemic Consumer Behavior Changes to Have Large Impact on Marketing Strategies

Close to three-quarters of marketers surveyed anticipate these behavior changes will have a significant impact on their 2022 marketing strategy.

Last Year’s Global Ad Spend Said to Have Outperformed Pre-Pandemic Total by Almost 20%

Total global media ad spend is expected to exceed the $1 trillion mark for the first time in 2024.

Half of Out-of-Home’s Top Advertisers Doubled Their Spend Year-over-Year in Q3

Out-of-home advertising revenues grew by 38% year-over-year in Q3.

4 in 5 Consumers in the US Say They’d Stop Using A Product They Discovered Damages the Environment

However, that percentage is higher among consumers in many other countries.

Social Media Forecast to Overtake TV in Ad Spend This Year

Global ad spend is expected to grow by 9.1% year-over-year.

Consumers Looking for Humorous Messaging from Brands

About 6 in 10 US consumers surveyed say they find humorous ads most appealing at the moment.

3 in 4 Adults Are Concerned About Data Privacy with Online Ad Targeting

Some 4 in 10 adults surveyed have seen OOH ads reposted on a social media platform.

Movers Report Making Big-Ticket Purchases

Most new movers have purchased furniture and TVs within 12 months of moving.

Digital Audio Still Mostly Funded by Subscriptions, but Ads’ Role Forecast to Climb

Subscription revenues are expected to peak at 63.9% share of total US digital audio revenues this year.

Brands Are Posting More Instagram Stories, but Their Reach Remains Lower Than Feed Posts

Instagram feed posts reach about twice as many users as Stories.

Consumer Trend: Gen Z Seeks More Authenticity in Social Media

Gen Z are more likely than other age groups to say there is too much pressure to be perfect on social media.

Why People Opt In – and Out – of Brand Communications on Smartphones

Most consumers opt into brand notifications on their smartphones in order to earn immediate discounts or loyalty reward points.

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State of eCommerce Report

This article is included in these additional categories:

Industries | Retail & E-Commerce | Sponsored

Get charts in your inbox.

Success!

View our privacy policy here

Which Contact Data Acquisition Strategies Are Most Effective for B2B Marketers?

What New Retail Technologies Are Shoppers Excited About?

Public Trust in Advertising Practitioners’ Integrity Continues to Lag

Only 1 in 5 B2B Exhibitions Were Canceled in Q3

Electric Vehicle Technology Suffering from Lack of Understanding Among Auto Intenders

Last Year’s Global Ad Spend Said to Have Outperformed Pre-Pandemic Total by Almost 20%

Half of Out-of-Home’s Top Advertisers Doubled Their Spend Year-over-Year in Q3

Movers Report Making Big-Ticket Purchases

Digital Audio Still Mostly Funded by Subscriptions, but Ads’ Role Forecast to Climb

Why People Opt In – and Out – of Brand Communications on Smartphones

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State of eCommerce Report

This article is included in these additional categories: Industries | Retail & E-Commerce | Sponsored

Get charts in your inbox.

Success!

View our privacy policy here

Pin It on Pinterest

This article is included in these additional categories:

Industries | Retail & E-Commerce | Sponsored