State of eCommerce Report

November 23, 2021

This article is included in these additional categories:

Industries | Retail & E-Commerce | Sponsored

[Sponsored by AppsFlyer] The past 18 months have seen a tidal wave of consumers hit the shops hard via app. And although social distancing restrictions have for the most part been eased, there’s no turning back for shoppers gone digital. Check out our latest eCommerce Report for insights to help you leverage current eCommerce trends, including:

The effects of a post-iOS 14 world on spend, installs, and remarketing
In-depth analysis and benchmarks in markets across the globe
Actionable takeaways on how to prepare for an unmatched Q4!

So, prepare for a Q4 that shatters all records and have a look at our latest report today.

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CMOs: Tenure Remains Low; Women Constitute Majority for the First Time

Some 51% of CMOs at 100 of the most-advertised US consumer brands last year were women.

Top Activity Online? Entertainment

People spend more time accessing Entertainment content online than any other category.

What Do Marketers Think Is Most Important in Influencing Campaign Performance?

Data quality is a key component, but something that marketers are struggling with.

B2B Marketers Showing Some Concern Over Cookie-Less Solutions’ Impact on Data Onboarding

3 in 10 are using a digital data onboarding provider to support targeting using their first-party data.

Interest in Sustainability in Fashion Shopping Rises

A majority of executives around the world question the sincerity of their organizations’ sustainability initiatives.

Q1 Saw A Slide in US Consumers’ Video Game Spending

Video game content sales dropped by 7% year-over-year.

Global Media Budgets and Perceived Effectiveness in 2022

Not surprisingly, marketers are most bullish about digital media budgets, and are also enthusiastic about their effectiveness.

What Types of Videos Are B2B Buyers Watching?

Almost 9 in 10 B2B buyers report having watched video in the last 3 months for the purpose of learning about a product or service.

Non-Profits Sent About 2 Fundraising Emails a Month to Their Subscribers Last Year

Non-profits enjoyed growth in their email lists last year, with an average increase of 7% over 2020.

It Sure Seems Pricing is Important to Video Streaming Subscribers

More US adults say that pricing options are important than original content when considering subscribing to a service.

B2B Marketing and Sales Leaders Focus on Pipeline Growth

One challenge: two-thirds admit that leads are assigned to the wrong owner either sometimes or more often.

These Are the Brands Consumers Feel the Strongest Connection With

Disney tops this latest list, while Amazon drops out of the top 10.

3 in 4 Want to See Female Empowerment in Ads

But… the types of categories where they see an impact from these ads are based in stereotypes.

Execs Recognize Importance of Digital CX but Struggle in Some Areas

Only 1 in 3 are very confident that they have a fully-detailed understanding and/or map of each customer’s digital journeys.

Music & Audio App Downloads Declined in the US Last Year

The number of Radio app downloads also declined in the US, bucking the global trend.

Mother’s Day Retail Spending Expected to Reach New High

Celebrants expect to spend almost $250 each on Mother’s Day this year.

Podcast Engagement Growing Among the Middle-Aged

More than 4 in 10 adults ages 35-54 reported listening to a podcast in the previous month.

Mobile Now Accounts for 36% Share of Digital Commerce in the US

Mobile commerce had its first $100B+ quarter in Q4 2021.

2 in 3 Shoppers Have Recently Abandoned An Online Cart. Why?

Unexpected shipping costs continue to be the main culprit.

Global App Spending Growth Hit the Brakes in Q1

Globally, app downloads on the App Store and Google Play only rose by 1.1%.

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State of eCommerce Report

This article is included in these additional categories:

Industries | Retail & E-Commerce | Sponsored

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CMOs: Tenure Remains Low; Women Constitute Majority for the First Time

What Do Marketers Think Is Most Important in Influencing Campaign Performance?

B2B Marketers Showing Some Concern Over Cookie-Less Solutions’ Impact on Data Onboarding

Q1 Saw A Slide in US Consumers’ Video Game Spending

Non-Profits Sent About 2 Fundraising Emails a Month to Their Subscribers Last Year

It Sure Seems Pricing is Important to Video Streaming Subscribers

B2B Marketing and Sales Leaders Focus on Pipeline Growth

3 in 4 Want to See Female Empowerment in Ads

Music & Audio App Downloads Declined in the US Last Year

Mother’s Day Retail Spending Expected to Reach New High

Podcast Engagement Growing Among the Middle-Aged

Mobile Now Accounts for 36% Share of Digital Commerce in the US

2 in 3 Shoppers Have Recently Abandoned An Online Cart. Why?

Global App Spending Growth Hit the Brakes in Q1

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State of eCommerce Report

This article is included in these additional categories: Industries | Retail & E-Commerce | Sponsored

Get charts in your inbox.

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Pin It on Pinterest

This article is included in these additional categories:

Industries | Retail & E-Commerce | Sponsored