State of eCommerce Report

November 23, 2021

This article is included in these additional categories: Industries | Retail & E-Commerce | Sponsored

[Sponsored by AppsFlyer] The past 18 months have seen a tidal wave of consumers hit the shops hard via app. And although social distancing restrictions have for the most part been eased, there’s no turning back for shoppers gone digital. Check out our latest eCommerce Report for insights to help you leverage current eCommerce trends, including:

The effects of a post-iOS 14 world on spend, installs, and remarketing
In-depth analysis and benchmarks in markets across the globe
Actionable takeaways on how to prepare for an unmatched Q4!

So, prepare for a Q4 that shatters all records and have a look at our latest report today.

Download the latest eCommerce Report

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Still, Marketing and IT respondents differ in how they view current responsibilities and future martech acquisitions.

Online Grocery Shopping Continues Ascent; Meal Kits Not So Much

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Engagement rate by reach has also plummeted on Facebook in recent months.

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Data-Driven Marketing Seen Most Useful for CX

Marketers believe that the data-driven marketing trend most critical to the decision-making process will be improving the customer experience.

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US Adults Are Most Concerned About Inflation in Grocery Prices

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Where Do People Go for Financial Advice?

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Marketers Looking for Ways to Increase Email Engagement

Some will be including interactive content in the year ahead, though few expect to leverage AI.

Industries’ Ad Spending: What’s the Forecast?

The Automotive industry looks to be an ad spending laggard.

Most Marketers Say They’re Improving the Accessibility of Their Digital Marketing

Virtually all marketers surveyed said that their digital content provides some type of accessibility feature.

More Older Adults Are Watching Video on Non-TV Devices Every Day

B2B Marketers Are Employing A Variety of Lead Nurturing Campaigns

Still, B2B marketers think they could be doing better with their nurture programs.

Latino Podcast Listeners Respond to Ads

Latino monthly podcast listeners are more likely to have tuned in to an English-language than Spanish-language podcast.

Majority of B2B Brand Marketers Say Brand Building Gets Less Than A Third of Marketing Budgets

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Youth Feel That Retargeting is More “Creepy” Than “Cool”

Ads from unknown companies that are based on location data are also considered creepy.

Retail Media Set for Growth; Experts Foresee Impact from Privacy Changes

By 2024, retail media ad spend is forecast to be almost triple what it was in 2020.

2 in 3 Likely to Abandon a Brand After a Poor Customer Service Experience

Consumers appear slightly more likely to post reviews about good than bad customer service experiences.

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